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The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies.  Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50698074390801,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698076389649,"sku":"NGR9780367714734","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52127715918097,"sku":"NLS9780367714734","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53367962239249,"sku":"NIN9780367714734","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367714736.jpg?v=1750697237"},{"product_id":"marketing-communications-in-emerging-economies-volume-i-book-thomas-anning-dorson-9783030813314","title":"Marketing Communications in Emerging Economies, Volume I","description":"The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52123736310033,"sku":"NLS9783030813314","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030813314.jpg?v=1757452693"},{"product_id":"delivering-distinctive-value-in-emerging-economies-book-thomas-anning-dorson-9780367714710","title":"Delivering Distinctive Value in Emerging Economies","description":"The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids, in order to create distinct value for consumers, and develop resilient and sustainable economies.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52139853316369,"sku":"NLS9780367714710","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53081538920721,"sku":"NIN9780367714710","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367714710.jpg?v=1757571318"},{"product_id":"marketing-communications-in-emerging-economies-volume-ii-book-thomas-anning-dorson-9783030813369","title":"Marketing Communications in Emerging Economies, Volume II","description":"Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. 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