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The author reveals:  * The special properties that make data such a powerful asset  * The hidden costs of flawed, outdated, or otherwise poor-quality data  * How to improve data quality for competitive advantage  * Strategies for exploiting your data to make better business decisions  * The many ways to bring data to market  * Ideas for dealing with political struggles over data and concerns about privacy rights  Your company's data is a key business asset, and you need to manage it aggressively and professionally. 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