{"title":"Thomas Heinrich","description":null,"products":[{"product_id":"ships-for-the-seven-seas-book-thomas-heinrich-9780801853876","title":"Ships for the Seven Seas","description":"Between the Civil War and World War I, Philadelphia emerged as the vital centre of American shipbuilding. This work explores this complex industry, from the workshop level to subcontracting networks spanning the Delaware valley. It describes entrepreneurial strategies and industrial change that facilitated the rise of the major shipbuilding firms; how naval architecture, marine engineering, and craft skills evolved as iron and steel took over wood as the basic construction material; and how changes in domestic and international trade and the rise of the American steel navy helped generate vessel contracts for local builders. The book also examines the military-industrial complex in the context of naval contracting. Contributing to the current debates in business history, this text explains how proprietary ownership and batch production strategies enabled late 19th-century builders to supply volatile markets with custom-built ships. But large-scale naval construction in the 1920s eroded production flexibility, the author argues, and since then, ill-conceived merchant marine policies and naval contracting procedures have brought about a structural crisis in American shipbuilding and the demise of the venerable Philadephia shipyards.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50288202416401,"sku":"CIN0801853877G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50288209953041,"sku":"CIN0801853877VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0801853877.jpg?v=1751361706"},{"product_id":"warship-builders-book-thomas-heinrich-9781682475379","title":"Warship Builders","description":"Warship Builders is the first scholarly study of the U.S. naval shipbuilding industry from the early 1920s to the end of World War II, when American shipyards produced the world's largest fleet that helped defeat the Axis powers in all corners of the globe. A colossal endeavor that absorbed billions and employed virtual armies of skilled workers, naval construction mobilized the nation's leading industrial enterprises in the shipbuilding, engineering, and steel industries to deliver warships whose technical complexity dwarfed that of any other weapons platform. Based on systematic comparisons with British, Japanese, and German naval construction, Thomas Heinrich pinpoints the distinct features of American shipbuilding methods, technology development, and management practices that enabled U.S. yards to vastly outproduce their foreign counterparts.  Throughout the book, comparative analyses reveal differences and similarities in American, British, Japanese, and German naval construction. Heinrich shows that U.S. and German shipyards introduced electric arc welding and prefabrication methods to a far greater extent than their British and Japanese counterparts between the wars, laying the groundwork for their impressive production records in World War II. While the American and Japanese navies relied heavily on government-owned navy yards, the British and German navies had most of their combatants built in corporately-owned yards, contradicting the widespread notion that only U.S. industrial mobilization depended on private enterprise. Lastly, the U.S. government's investments into shipbuilding facilities in both private and government-owned shipyards dwarfed the sums British, Japanese, and German counterparts expended. This enabled American builders to deliver a vast fleet that played a pivotal role in global naval combat.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50389234155793,"sku":"CIN1682475379G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51329295646993,"sku":"CIN1682475379VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52753605067025,"sku":"NIN9781682475379","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53522380751121,"sku":"NLS9781682475379","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1682475379.jpg?v=1750993343"},{"product_id":"ships-for-the-seven-seas-book-thomas-heinrich-9781421436852","title":"Ships for the Seven Seas","description":"Thomas R. Heinrich explores American shipbuilding from the workshop level to subcontracting networks spanning the Delaware Valley.  Winner of the North American Society for Oceanic History's John Lyman Book Award  Originally published in 1996. Sustained by a skilled work force and the Pennsylvania iron and steel industry, Philadelphia shipbuilders negotiated the transition from wooden to iron hull construction earlier and far more easily that most other builders. Between the Civil War and World War I, Philadelphia emerged as the vital center of American shipbuilding, constructing a wide variety of vessel types such as passenger liners, freighters, battleships, and cruisers.  In Ships for the Seven Seas, Thomas R. Heinrich explores this complex industry from the workshop level to subcontracting networks spanning the Delaware Valley. He describes entrepreneurial strategies and industrial change that facilitated the rise of major shipbuilding firms; how naval architecture, marine engineering, and craft skills evolved as iron and steel overtook wood as the basic construction material; and how changes in domestic and international trade and the rise of the American steel navy helped generate vessel contracts for local builders. Heinrich also examines the formation of the military-industrial complex in the context of naval contracting.  Contributing to current debates in business history, Ships for the Seven Seas explains how proprietary ownership and batch production strategies enabled late nineteenth-century builders to supply volatile markets with custom-built steamships. But large-scale naval construction in the 1920s eroded production flexibility, Heinrich argues, and since then, ill-conceived merchant marine policies and naval contracting procedures have brought about a structural crisis in American shipbuilding and the demise of the venerable Philadelphia shipyards.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51177984557329,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51177985769745,"sku":"NIN9781421436852","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52691916095761,"sku":"NLS9781421436852","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/142143685X.jpg?v=1750921963"},{"product_id":"kotex-kleenex-huggies-book-thomas-heinrich-9780814254189","title":"Kotex, Kleenex, Huggies","description":"At the core of \u003ci\u003eKotex, Kleenex, Huggies\u003c\/i\u003e is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product, Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52142112375057,"sku":"NLS9780814254189","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780814254189.jpg?v=1757579272"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-thomas-heinrich.oembed","provider":"World of Books ","version":"1.0","type":"link"}