{"title":"Thomas J Reynolds","description":null,"products":[{"product_id":"understanding-consumer-decision-making-book-thomas-j-reynolds-9780805817317","title":"Understanding Consumer Decision Making","description":"The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.    This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49777817223441,"sku":"CIN080581731XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50412613402897,"sku":"CIN080581731XA","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52816621011217,"sku":"CIN080581731XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/080581731X.jpg?v=1751201594"},{"product_id":"understanding-consumer-decision-making-book-thomas-j-reynolds-9780805817300","title":"Understanding Consumer Decision Making","description":"The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.    This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50362746863889,"sku":"CIN0805817301G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51084683346193,"sku":"NIN9780805817300","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52522541285649,"sku":"NLS9780805817300","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805817301.jpg?v=1751011910"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-thomas-j-reynolds.oembed","provider":"World of Books ","version":"1.0","type":"link"}