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Propósito, o Idea Central Permanente (ICP) como lo denomina el autor Tiago Brunet, es el principal motivo por el cual haces lo que haces; es lo que te motiva en los días difíciles. Es lo que define tu identidad. Una persona con propósito está blindada contra la depresión, el miedo, las críticas, las ofensas y las dudas. En este libro vas a descubrir tu propósito, y cuando lo descubras,  5 cosas cambiarán en tu vida automáticamente: los amigos que tienes, la forma en la que inviertes el tiempo, tu manejo del dinero, la fe que posees, y el diseño de tu destino. Tu vida cobra sentido solamente cuando vives tu propósito. \u003ci\u003eDescubre tu propósito\u003c\/i\u003e. ¡Quien tiene propósito ya venció!\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cb\u003eSome people may be involved in important ventures, but they may not be living their purpose.\u003c\/b\u003e Many people don't even know their purpose, much less are they fulfilling it. 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Para mejorarnos y desarrollar al m ximo nuestras capacidades, tenemos que desarrollar una nueva identidad, y descargar apps (aplicaciones) espec ficas en nuestro cerebro.\u003c\/p\u003e\u003cp\u003eEl autor nos ofrece las herramientas m s efectivas y avanzadas de coaching, mentoreo e inteligencia emocional. Por ejemplo, nos propone que tengamos un mentor, seamos mentores de otros, y tengamos claro el ICP (Idea Central Permanente), o nuestro prop sito en la tierra.\u003c\/p\u003e\u003cp\u003eEscrito a base de entrevistas a m s de 100 l deres de diversas industrias, y un profundo an lisis de vastas investigaciones, \u003ci\u003eActualice su vida en 12 d as\u003c\/i\u003e presenta la necesidad de actualizar nuestra vida para alcanzar aquello que siempre hemos deseado. 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