{"title":"Tiffani Bova","description":null,"products":[{"product_id":"growth-iq-book-tiffani-bova-9781529004670","title":"Growth IQ","description":"A worthy successor to Michael Porter: The 10 strategies to sustainable growth based on a purpose-led culture for organizations large and small.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515807768849,"sku":"GOR009390045","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51325039902993,"sku":"CIN1529004675VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52420512219409,"sku":"GOR014522477","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52968374698257,"sku":"CIN1529004675A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529004675.jpg?v=1750797106"},{"product_id":"growth-iq-book-tiffani-bova-9780525534402","title":"Growth IQ","description":"\u003cb\u003eA\u003ci\u003e WALL STREET JOURNAL \u003c\/i\u003eBESTSELLER \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. \u003cp\u003e\u003c\/p\u003eTrying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. \u003cp\u003e\u003c\/p\u003eTiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. \u003cp\u003e\u003c\/p\u003eNow, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: \u003cp\u003e\u003c\/p\u003e \u003cb\u003e*\u003c\/b\u003e Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e*\u003c\/b\u003e Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e*\u003c\/b\u003e Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. \u003cp\u003e\u003c\/p\u003eThrough Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49540265378065,"sku":"GOR009271187","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49752627806481,"sku":"CIN0525534407A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49922061795601,"sku":"GOR013196859","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50032036020497,"sku":"CIN0525534407G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50446971502865,"sku":"CIN0525534407VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525534407.jpg?v=1751104034"},{"product_id":"growth-iq-book-tiffani-bova-9781529004694","title":"Growth IQ","description":"The Wall Street Journal Top Ten Bestseller  Growth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.  'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' – Seth Godin, author of Linchpin  Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.  In Growth IQ, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.   Bova breaks down the strategies deployed by a wide range of companies to show you how:  * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R\u0026amp;D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.  Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49589574959377,"sku":"GOR011449578","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49735279345937,"sku":"NGR9781529004694","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50331394572561,"sku":"GOR013558184","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529004691.jpg?v=1751452924"},{"product_id":"experience-mindset-book-tiffani-bova-9780593542699","title":"The Experience Mindset","description":"\u003cb\u003eA \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestseller!\u003cbr\u003e \u003cbr\u003e From the bestselling author of \u003ci\u003eGrowth IQ\u003c\/i\u003e comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience - without considering the impact on your staff - actually \u003ci\u003ehinders\u003c\/i\u003e growth in the long run. The most successful companies adopt an \u003cb\u003eExperience Mindset\u003c\/b\u003e that strengthens \u003ci\u003eboth\u003c\/i\u003e employee experience (EX) and customer experience (CX) at the same time.\u003cbr\u003e \u003cbr\u003e Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, \u003ci\u003eThe Experience Mindset\u003c\/i\u003e details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders - IT, Marketing, Sales, Operations, and HR - with KPIs and ownership over outcomes. In this ground-breaking book, filled with case studies of leading companies and never-before-seen research, you'll learn-\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eHow people, processes, technology, and culture contribute to the \"virtuous cycle\" of EX and CX.\u003c\/li\u003e \u003cli\u003eWhy the best companies have programs that minimize the customer's effort as well as the employee's effort (and how companies like Southwest and Best Buy get this right)\u003c\/li\u003e \u003cli\u003eHow to effectively roll out technology solutions that boost both EX and CX (hard truth- only 20% of customer-facing employees believe technology makes their job easier. Employees want a seamless technology experience, just like your customers.)\u003c\/li\u003e \u003cli\u003eWhat metrics you can use to measure EX, CX, and ultimately, the effect of the two together. You can't improve what you can't measure.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must have.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49746298667281,"sku":"NGR9780593542699","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50125970506001,"sku":"CIN059354269XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50712713756945,"sku":"GOR013372901","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50809518031121,"sku":"CIN059354269XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51681588543761,"sku":"GOR014348000","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51857095557393,"sku":"CIN059354269XA","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/059354269X.jpg?v=1751231024"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tiffani-bova.oembed","provider":"World of Books ","version":"1.0","type":"link"}