{"title":"Tim Hayden","description":null,"products":[{"product_id":"making-rain-with-events-book-tim-hayden-9780990605904","title":"Making Rain with Events","description":"\u003ci\u003eEvery marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.\u003c\/i\u003e\u003cbr\u003e -\u003cb\u003eJoe Pulizzi\u003c\/b\u003e, Founder of the Content Marketing Institute, and Host of Content Marketing World \u003cp\u003e\u003c\/p\u003e Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10 \u003cp\u003e\u003c\/p\u003e \u003cb\u003ePeter Micciche\u003c\/b\u003e, Certain\u003cbr\u003e Adding the final link in your integrated marketing chain\u003cbr\u003e \u003cb\u003eAllison Saget\u003c\/b\u003e, Author of The Event Marketing Handbook\u003cbr\u003e Get beyond event logistics and get revenue results\u003cbr\u003e \u003cb\u003eMatt Heinz\u003c\/b\u003e, Heinz Marketing\u003cbr\u003e Connect your content marketing and event marketing strategies\u003cbr\u003e \u003cb\u003eThom Singer\u003c\/b\u003e, The Conference Catalyst\u003cbr\u003e Set the tone for connecting\u003cbr\u003e \u003cb\u003eMark Organ\u003c\/b\u003e, Influitive\u003cbr\u003e Mobilize your advocates\u003cbr\u003e \u003cb\u003eTim Hayden\u003c\/b\u003e, TH Strategy\u003cbr\u003e Leverage events as mobile moments\u003cbr\u003e \u003cb\u003eFrannie Danzinger\u003c\/b\u003e, Bizo\u003cbr\u003e Get more value from sponsors, and win when you're the sponsor\u003cbr\u003e \u003cb\u003eShawn Lacagnina\u003c\/b\u003e, Skyline\u003cbr\u003e Maximize your trade show investments\u003cbr\u003e \u003cb\u003eAnita Covelli (Wehnert)\u003c\/b\u003e, ReadyTalk\u003cbr\u003e Incorporate webinars into your event marketing mix\u003cbr\u003e \u003cb\u003eBrian Kardon\u003c\/b\u003e, Lattice Engines\u003cbr\u003e Improve event results with predictive marketing\u003cbr\u003e \u003cb\u003eDebbie Qaqish\u003c\/b\u003e, The Pedowitz Group\u003cbr\u003e Understand your event marketing maturity and how to get to the next level","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49871177187601,"sku":"CIN0990605906VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50376272380177,"sku":"CIN0990605906G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51011101262097,"sku":"NIN9780990605904","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52109376684305,"sku":"GOR011756566","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53453545242897,"sku":"GOR014929107","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0990605906.jpg?v=1750705819"},{"product_id":"mobile-commerce-revolution-book-tim-hayden-9780789751546","title":"The Mobile Commerce Revolution","description":"Your Definitive Guide to Profiting from Mobile Commerce           With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it's not enough to build an app. You need to know how mobile is transforming your customers' behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile- from startups to the world's top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!          Discover how customer mobile behavior is radically maturing and shifting    Weave mobility throughout your marketing mix and business operations    Prepare for the instant and impulse when your customer wants to buy    Identify mobile tactics that are actually influencing purchases    Earn confidence from customers that you will protect their privacy    Use payment technologies to reduce friction and make it easier to buy    Deliver richer, more powerful stories and mobile experiences    Understand customers through Little Data: qualitative studies to physically observe behavior    Grasp purchase attribution: why people buy","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50365879812369,"sku":"CIN0789751542G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50606266581265,"sku":"GOR009182304","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789751542.jpg?v=1751296926"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tim-hayden.oembed","provider":"World of Books ","version":"1.0","type":"link"}