{"title":"Timothy De Waal Malefyt","description":"\u003cp\u003eExplore the insightful works of Timothy De Waal Malefyt, delving into anthropology, culture, and consumerism. Discover thought-provoking perspectives on globalisation and modern society. Begin your exploration now.\u003c\/p\u003e","products":[{"product_id":"advertising-and-anthropology-book-timothy-de-waal-malefyt-9780857852021","title":"Advertising and Anthropology","description":"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. 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While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. 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Topics covered include:    Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues  Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698811113745,"sku":"NGR9781032416083","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51017566257425,"sku":"NIN9781032416083","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52334427373841,"sku":"NLS9781032416083","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032416084.jpg?v=1751047778"},{"product_id":"advertising-cultures-book-timothy-de-waal-malefyt-9781859736739","title":"Advertising Cultures","description":"Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. 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