{"title":"Tobias Richter","description":null,"products":[{"product_id":"epipalaeolithic-and-neolithic-in-the-eastern-fertile-crescent-book-tobias-richter-9781032371405","title":"The Epipalaeolithic and Neolithic in the Eastern Fertile Crescent","description":"This volume brings together the latest results and discussions from research carried out in the eastern Fertile Crescent, the so-called hilly flanks, and adjacent regions, as well as providing key historical perspectives on earlier fieldwork in the region.   The emergence of sedentary food producing societies in southwest Asia ca. 10,000 years ago has been a key research focus for archaeologists since the 1930s. This book provides a balance to the weight of work undertaken in the western Fertile Crescent, namely the Levant and southern Anatolia. This preference has led to a heavy emphasis on these regions in discussions about where, when and how the transition from hunting and gathering to plant cultivation and animal domestication occurred. Chapters assess the role of the eastern Fertile Crescent as a key region in the Neolithization process in southwest Asia, highlighting the key and important contributions people in this region made to the emergence of sedentary farming societies.  This book is primarily aimed at academics researching the transition from hunting and gathering to agriculture in southwest Asia. It will also be of interest to archaeologists working on this transition in other parts of Eurasia.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50698808525073,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698811670801,"sku":"NGR9781032371405","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032371404.jpg?v=1751205545"},{"product_id":"marketing-mix-standardisation-in-international-marketing-book-tobias-richter-9783631388297","title":"Marketing Mix Standardisation in International Marketing","description":"The increasing globalisation of markets and competition drives the strategic approach towards international marketing programmes to the very heart of corporate success in the beginning of the 21st century. More than ever, the marketing manager of today has to permanently balance the potential advantages of an international marketing standardisation and the benefits gained by an adaptation to local preferences. Therefore, this book aims not only at providing a strong theoretical background of key concepts, past notions and the latest developments in the international marketing debate. Instead, it also focuses on key factors which determine an adequate international marketing strategy with regard to consumer goods, industrial goods and services. Thus, this study elaborates on crucial aspects applying to international marketing managers facing global competition by analysing empirically the marketing approach chosen by the 500 largest German companies by turn-over which represent to quite some extent one of the most successful and internationally-orientated economy in the world.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52686228783377,"sku":"NLS9783631388297","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783631388297.jpg?v=1762327527"},{"product_id":"marketing-programme-and-process-standardisation-book-tobias-richter-9783631607824","title":"Marketing Programme and Process Standardisation","description":"This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of marketing standardisation which the studied firms employed in the US market, and to identify the factors of significant impact on the selection of a standardised marketing strategy as experienced by German firms operating in the US in order to provide implications for companies seeking to enter this market. Finally, through statistical analyses it was examined which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52820486684945,"sku":"NLS9783631607824","price":0.0,"currency_code":"GBP","in_stock":false}]}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tobias-richter.oembed","provider":"World of Books ","version":"1.0","type":"link"}