{"title":"Todd Rogers","description":"\u003cp\u003eDive into the thrilling world of Todd Rogers, where suspense meets high-stakes action. Perfect for fans of Lee Child, discover gripping tales of espionage, intrigue, and relentless pursuit. Start browsing now!\u003c\/p\u003e","products":[{"product_id":"writing-for-busy-readers-book-todd-rogers-9781914484452","title":"Writing for Busy Readers","description":"We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?   When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.   Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:     Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible.   Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. 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