{"title":"Tom Eisenmann","description":"\u003cp\u003eDive into the captivating world of Tom Eisenmann, where thrilling mysteries and heartwarming stories intertwine. Perfect for fans of character-driven narratives and suspenseful plots. Start your reading adventure today!\u003c\/p\u003e","products":[{"product_id":"fail-safe-startup-book-tom-eisenmann-9780241420171","title":"The Fail-Safe Startup","description":"'Creating something from nothing is a daring act. Tom's wisdom and encouragement will give any reader the confidence to take the leap.'  Eric Ries, bestselling author of The Lean Startup  ________________­­­­­­­­­­­­­­­­­­­­­­­  90% of start-ups fail.  But why? And is there a way to avoid the common pitfalls when you start your own business?   Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups.  An astonishing 13 of these have reached unicorn status.  For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.   Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes including:   * Launching too early * Aiming too high, too soon * And letting early success lead to misplaced confidence    Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.  ________________   'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare   'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49520905847057,"sku":"GOR011602847","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49561521062161,"sku":"GOR011478242","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49741350699281,"sku":"NGR9780241420171","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50346269540625,"sku":"CIN0241420172G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0241420172.jpg?v=1751446033"},{"product_id":"why-startups-fail-book-tom-eisenmann-9780593137024","title":"Why Startups Fail","description":"\u003cb\u003eIf you want your startup to succeed, you need to understand why startups fail.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eWhy do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn't answer it. \u003cp\u003e\u003c\/p\u003eSo he launched a multiyear research project to find out. In \u003ci\u003eWhy Startups Fail, \u003c\/i\u003e Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. \u003cp\u003e\u003c\/p\u003e- \u003cb\u003eBad Bedfellows. \u003c\/b\u003eStartup success is thought to rest largely on the founder's talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.\u003cbr\u003e- \u003cb\u003eFalse Starts. \u003c\/b\u003eIn following the oft-cited advice to fail fast and to launch before you're ready, founders risk wasting time and capital on the wrong solutions.\u003cbr\u003e- \u003cb\u003eFalse Promises. \u003c\/b\u003eSuccess with early adopters can be misleading and give founders unwarranted confidence to expand.\u003cbr\u003e- \u003cb\u003eSpeed Traps. \u003c\/b\u003eDespite the pressure to get big fast, hypergrowth can spell disaster for even the most promising ventures.\u003cbr\u003e- \u003cb\u003eHelp Wanted. \u003c\/b\u003eRapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.\u003cbr\u003e- \u003cb\u003eCascading Miracles. \u003c\/b\u003eSilicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. \u003cp\u003e\u003c\/p\u003eDrawing on fascinating stories of ventures that failed to fulfill their early promise--from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles--Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. \u003cp\u003e\u003c\/p\u003eA must-read for founders at any stage of their entrepreneurial journey, \u003ci\u003eWhy Startups Fail \u003c\/i\u003eis not merely a guide to preventing failure but also a roadmap charting the path to startup success.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50762449617169,"sku":"CIN0593137027VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51004256092433,"sku":"NIN9780593137024","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52104624144657,"sku":"CIN0593137027G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593137027.jpg?v=1751392363"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tom-eisenmann.oembed","provider":"World of Books ","version":"1.0","type":"link"}