{"title":"Tom Von Logue Newth","description":null,"products":[{"product_id":"ad-makers-book-tom-von-logue-newth-9781781570326","title":"The Ad Makers","description":"The \"Ad Makers\" looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring filmmakers for whom shooting second spots is the gateway to a career in film. Featuring a host of newly commissioned interviews from top professionals in the field, \"The Ad Makers\" provides the kind of behind - the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the worlds top commercials. Sure to find a ready market with aspiring filmmakers or advertisers, this book gives the reader the knowledge and confidence to get started.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49576582545681,"sku":"GOR007671177","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1781570329.jpg?v=1750832886"},{"product_id":"the-ad-makers-how-the-best-tv-commercials-are-produced-book-tom-von-logue-newth-9780415812306","title":"The Ad-Makers: How the Best TV Commercials are Produced","description":"\u003cp\u003e\u003cem\u003eThe Ad-Makers\u003c\/em\u003e looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images--stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, \u003ci\u003eThe Ad-Makers\u0026gt;\u003c\/i\u003ealso covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e- The stories behind some of the best-known TV commercials, as told by the people who made them\u003c\/p\u003e \u003cp\u003e- Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49798576537873,"sku":"CIN0415812305G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49940379926801,"sku":"CIN0415812305VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415812305.jpg?v=1751292303"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tom-von-logue-newth.oembed","provider":"World of Books ","version":"1.0","type":"link"}