{"title":"Tony Avent","description":"\u003cp\u003eDiscover the vibrant world of horticulture with Tony Avent, a leading expert in rare and unusual plants. Perfect for gardening enthusiasts seeking inspiration and practical advice to enrich their gardens.\u003c\/p\u003e","products":[{"product_id":"so-you-want-to-start-a-nursery-book-tony-avent-9780881925845","title":"So You Want to Start a Nursery","description":"When Tony Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit without doing something illegal. More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees --- and is the winner of the American Horticultural Society's Commercial Award. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) \u003cp\u003eAssuming that the reader has some basic knowledge about how plants are grown, Avent avoids excessive detail about soil mixes and greenhouse pests in this comprehensive overview --- he directs readers to other easily accessible sources of information on such practical matters. Instead, he focuses on the business and planning concerns of the nursery owner-from considering whether to consult a lawyer about a partnership to whether to build your own greenhouses. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own.\u003c\/p\u003e\u003cp\u003eAvent's approach to the nursery business is witty, wise, and decidedly irreverent. Far from being a dry recitation on business practices, So You Want to Start a Nursery underlines the people part of the nurserytrade. This book will be a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49530869973265,"sku":"CIN0881925845G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49916702916881,"sku":"CIN0881925845VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50024557773073,"sku":"GOR002011076","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50775313219857,"sku":"GOR010598066","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50914055094545,"sku":"CIN0881925845A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51689454960913,"sku":"CIN0881925845LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53229019070737,"sku":"GOR003076588","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0881925845.jpg?v=1750819226"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tony-avent.oembed","provider":"World of Books ","version":"1.0","type":"link"}