{"title":"Tracy Alloway","description":null,"products":[{"product_id":"new-iq-book-tracy-alloway-9780007550364","title":"The New IQ","description":"Working memory is the smart new way to improve your performance  whether studying for exams or looking to make progress in your career.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49510297534737,"sku":"GOR006195394","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49797310152977,"sku":"GOR006313816","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50761254699281,"sku":"CIN0007550367G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52109066731793,"sku":"GOR011573817","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52614838288657,"sku":"NLS9780007550364","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0007550367.jpg?v=1751428641"},{"product_id":"new-iq-book-tracy-alloway-9780007443437","title":"The New IQ","description":"IQ tests, which measure our ability to retain information, are out-dated. In the digital era, the new IQ is not about retaining knowledge, but managing it.             Working memory is the brain’s Post-It note. It allows us to make mental scribbles of what we need to remember and process. The bigger the ‘Post-It’ we have, the more proficient a multi-tasker we are. And in a modern world, where technology and busy lives place an increasing strain on our working memory’s capacity, its strength becomes an important predictor of our success.             But what determines the strength of our working memory? How does it change over the course of our lives and is there anything we can do to improve its capability? Through research, observations and anecdotes, ‘The New IQ’ explores these questions, dispelling the myths that surround modern intelligence and IQ and explaining how working memory differs across a spectrum of people, with varying aptitude, experiences, and expertise. It looks at athletes as well as chess players, memory champions and autistic savants, the young and the old, examining the impact of working memory on finances, relationships and work.             ‘The New IQ’ provides an understanding of working memory as an evolving mechanism of the modern brain and shows us how to enhance it in order to improve our chances of success in all aspects of life.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49513882452241,"sku":"GOR005689859","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49606399295761,"sku":"GOR011138440","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49680039543057,"sku":"GOR006463274","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0007443439.jpg?v=1750693066"},{"product_id":"working-memory-advantage-book-tracy-alloway-9781451650143","title":"The Working Memory Advantage","description":"\u003cb\u003eA bigger asset than IQ:\u003c\/b\u003e The first book to introduce the newly discovered--and vitally important--mental skill known as working memory, showing how it is crucial to our success in work and life and how to strengthen it.\u003cbr\u003e \u003cbr\u003e Working memory--your ability to work with information--influences nearly everything you do. What if you could find a way to better handle a crazy schedule or expertly manage risks? What if you could gain an advantage in climbing the career ladder or in school or sports? What if there were a way to improve your outlook on life, to face each day with more optimism and confidence?\u003cbr\u003e \u003cbr\u003e Tracy and Ross Alloway, leading experts in the field, show how working memory is the key to all that and more. They present important recent findings, including research on how Facebook can help with working memory, how working memory can improve your kids' grades, how it changes as you age, and how working memory is linked with ADHD, autism, dyslexia, and Alzheimer's. The Alloways describe their Jungle Memory program, which Ross created to help children improve their working memories, and is rapidly being embraced by the education community. Most importantly, they share the best news: you can improve your memory! Their book provides three tests to find out how good your working memory is--and more than fifty targeted exercises designed to help readers both process and memorize the information to maximize effectiveness.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe Working Memory Advantage\u003c\/i\u003e offers unprecedented insight into one of the most important cognitive breakthroughs in recent years--a vital new approach to making your brain stronger, smarter, and faster.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49637308956945,"sku":"GOR009173443","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49851369455889,"sku":"GOR009080020","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50031344320785,"sku":"CIN1451650140G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50375078543633,"sku":"CIN1451650140VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50654135353617,"sku":"GOR009596367","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51027113345297,"sku":"NIN9781451650143","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1451650140.jpg?v=1751052815"},{"product_id":"working-memory-advantage-book-tracy-alloway-9781451650129","title":"The Working Memory Advantage","description":"\u003cp\u003eBeulah is a city carved into districts by wealth, and seventeen-year-old Ellio knows his place-at the bottom. Even his extraordinary gift with machines can't break the chains of the Downs.\u003c\/p\u003e \u003cp\u003eThen he finds her.\u003c\/p\u003e \u003cp\u003eA mysterious girl-feverish, injured, and clearly out of place. Helping her is reckless. Maybe even deadly. But Ellio has never been able to turn his back on someone in need.\u003c\/p\u003e \u003cp\u003eKaya is stubborn, impulsive, and volatile. His opposite in every way. Worse, she's from Aurea, the city's golden district, and the secrets she carries could burn them both\u003cbr\u003e\u003cbr\u003eAs their unlikely friendship sparks into something more, the danger increases at every step. 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