{"title":"Author Tyler Cowen","description":null,"products":[{"product_id":"discover-your-inner-economist-book-tyler-cowen-9780525950257","title":"Discover Your Inner Economist","description":"In Discover Your Inner Economist, one of America's most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage--often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets--apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in such chapters as How to Control the World: The Basics and How to Control the World: Knowing When to Stop, Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want. Readers will also gain less selfish insights into how to be a good partner, neighbor, and even citizen of the world. For instance, what is the best way to give to charity? The chapter title How to Save the World--More Christmas Presents Won't Help makes a point that is every bit as personal as it is global. Incentives are at the core of an economic approach to the world, but they don't just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn't work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another nonmonetary incentive? Try having everyone stand up in your next meeting if you don't want anyone to drone on. Deeply felt incentives, like pride in one's work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards, such as money and free food. Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen's often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life. How, for example, do you get a good guide in a Moroccan bazaar?","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49520293708049,"sku":"GOR001774240","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49545992732945,"sku":"GOR011074360","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49565771366673,"sku":"GOR006636685","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50246863159569,"sku":"CIN0525950257G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51397622694161,"sku":"GOR002336935","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52104581218577,"sku":"CIN0525950257VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525950257.jpg?v=1750975602"},{"product_id":"great-stagnation-book-tyler-cowen-9780525952718","title":"The Great Stagnation","description":"America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, median wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess? One political party tries to increase government spending even when we have no good plan for paying for ballooning programs like Medicare and Social Security. The other party seems to think tax cuts will raise revenue and has a record of creating bigger fiscal disasters than the first. Where does this madness come from? As Cowen argues, our economy has enjoyed low-hanging fruit since the seventeenth century: free land, immigrant labor, and powerful new technologies. But during the last forty years, the low-hanging fruit started disappearing, and we started pretending it was still there. We have failed to recognize that we are at a technological plateau. The fruit trees are barer than we want to believe. That's it. That is what has gone wrong and that is why our politics is crazy. Cowen reveals the underlying causes of our past prosperity and how we will generate it again. This is a passionate call for a new respect of scientific innovations that benefit not only the powerful elites, but humanity as a whole.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49540199121169,"sku":"GOR005344108","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49600835256593,"sku":"GOR013345747","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49852436381969,"sku":"CIN0525952713G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52108956631313,"sku":"GOR008742050","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525952713.jpg?v=1751445469"},{"product_id":"economist-gets-lunch-book-tyler-cowen-9780525952664","title":"An Economist Gets Lunch","description":"\u003cb\u003eA leading economist, who may very well turn out to be this decade's Thomas Friedman (Wall Street Journal), illuminates the state of American food today.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eTyler Cowen, one of the most influential economists of the last decade, wants you to know that just about everything you've heard about how to get good food is wrong. Drawing on a provocative range of examples from around the globe, Cowen reveals why airplane food is bad, but airport food is improving, why restaurants full of happy, attractive people usually serve mediocre meals, and why American food has improved as Americans drink more wine. At a time when obesity is on the rise and forty-four million Americans receive food stamps, \u003ci\u003eAn Economist Gets Lunch\u003c\/i\u003e will revolutionize the way we eat today--and show us how we're going to feed the world tomorrow.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49630941380881,"sku":"GOR006916943","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49850536526097,"sku":"GOR005648089","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50253062013201,"sku":"CIN0525952667G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50626967372049,"sku":"CIN0525952667VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525952667.jpg?v=1750815262"},{"product_id":"average-is-over-book-tyler-cowen-9780525953739","title":"Average Is Over","description":"The groundbreaking follow-up to the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eThe Great Stagnation\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eThe United States continues to mint more millionaires and billionaires than any country ever. Yet, since the great recession, three quarters of the jobs created here pay only marginally more than minimum wage. Why is there growth only at the top and the bottom? \u003cp\u003e\u003c\/p\u003eRenowned economist and bestselling author Tyler Cowen explains that high earners are taking ever more advantage of machine intelligence and achieving ever-better results. Meanwhile, nearly every business sector relies less and less on manual labor, and that means a steady, secure life somewhere in the middle--average--is over. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eAverage is Over, \u003c\/i\u003e Cowen lays out how the new economy works and identifies what workers and entrepreneurs young and old must do to thrive in this radically new economic landscape.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49644009423121,"sku":"GOR006084026","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50131484803345,"sku":"CIN0525953736VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50449514168593,"sku":"CIN0525953736G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51421203431697,"sku":"GOR007397790","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525953736.jpg?v=1751448693"},{"product_id":"talent-book-tyler-cowen-9781250275813","title":"Talent","description":"\u003cp\u003e\u003cb\u003eThe art and science of talent search: how to spot, assess, woo, and retain highly talented people.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears?\u003cbr\u003e \u003cbr\u003e Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better.\u003cbr\u003e \u003cbr\u003e Cowen and Gross guide the reader through the major scientific research areas relevant for talent search, including how to conduct an interview, how much to weight intelligence, how to judge personality and match personality traits to jobs, how to evaluate talent in online interactions such as Zoom calls, why talented women are still undervalued and how to spot them, how to understand the special talents in people who have disabilities or supposed disabilities, and how to use delegated scouts to find talent. Talent appreciation is an art, but it is an art you can improve through study and experience.\u003cbr\u003e \u003cbr\u003e Identifying underrated, brilliant individuals is one of the simplest ways to give yourself an organizational edge, and this is the book that will show you how to do that. \u003ci\u003eTalent\u003c\/i\u003e is both for people searching for talent and for those who wish to be searched for, found, and discovered.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49761461174545,"sku":"GOR013778601","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49849677709585,"sku":"CIN1250275814G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49999301312785,"sku":"CIN1250275814VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51612318171409,"sku":"CIN1250275814LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52633347948817,"sku":"CIN1250275814A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250275814.jpg?v=1750824245"},{"product_id":"modern-principles-of-economics-book-tyler-cowen-9781429292924","title":"Modern Principles of Economics","description":"Engaging authors, unbiased presentations of essential ideas, and a knack for revealing the 'invisible hand' of economics at work inform the thoroughly updated new edition of Modern Principles, drawing on a wealth of captivating applications to show readers how economics shed light on business, politics, world affairs, and everyday life.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49809628496145,"sku":"CIN142929292XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/142929292X.jpg?v=1751147382"},{"product_id":"modern-principles-macroeconomics-book-tyler-cowen-9781429202497","title":"Modern Principles: Macroeconomics","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50002324816145,"sku":"CIN1429202491G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323348746513,"sku":"CIN1429202491VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1429202491.jpg?v=1750922824"},{"product_id":"modern-principles-macroeconomics-book-tyler-cowen-9781429231800","title":"Modern Principles: Macroeconomics","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50625605894417,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50625607336209,"sku":"CIN1429231807G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1429231807.jpg?v=1750922827"},{"product_id":"modern-principles-economics-book-tyler-cowen-9781429202275","title":"Modern Principles: Economics","description":"The title, \u003cstrong\u003e\u003cem\u003eModern Principles\u003c\/em\u003e\u003c\/strong\u003e, refers to a progressive approach to economic modeling and applications that allows for more realistic interpretation of today's world events.\u003cbr\u003eMirroring the authors' successful blog, the text eschews boxed features to focus on the writing behind compelling examples, key concepts, and applications. \u003cbr\u003eAn emphasis on incentives underscores how economics is about human behavior and how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). Covers of the franchise titles feature multiple hands to emphasize the power of the Invisible Hand, a key economic concept that refers to the power of incentives (and was coined by Adam Smith).\u003cbr\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51423136448785,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51423137399057,"sku":"CIN1429202270VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53140651868433,"sku":"CIN1429202270G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1429202270.jpg?v=1751147364"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tyler-cowen.oembed","provider":"World of Books ","version":"1.0","type":"link"}