{"title":"Tyler Gray","description":null,"products":[{"product_id":"hit-charade-book-tyler-gray-9780061579660","title":"The Hit Charade","description":"\u003cp\u003eWithout Lou Pearlman, there would have been no Backstreet Boys, no *NSYNC, and possibly no Justin Timberlake. In the late 1990s, Pearlman's boy bands ushered out guitar-and-angst-driven grunge music, and *NSYNC and Backstreet Boys began to dominate the television and radio airwaves. At the core of this squeaky-clean pop revolution was a sinister international fraud conceived by Pearlman, a husky huckster who first honed his crooked business skills as a teenage math nerd and blimp enthusiast in Flushing, Queens. From there in the mid 1980s and from his Orlando, Florida, base in the early 1990s through 2007, he cheated hundreds of investors out of nearly $500 million. When they finally caught on to him and started demanding he return their money, the \"Sixth Backstreet Boy\" had already fled to Germany and then to Indonesia, where he was eventually nabbed by authorities and charged with a historic federal fraud.\u003c\/p\u003e \u003cp\u003eTyler Gray (the only journalist to speak with Pearlman while he was in jail) weaves together the fascinating behind-the-scenes story of the greed and desperation of this boy-band mogul and monumental scam artist. Gray unravels Pearlman's twenty-year long Ponzi scheme and explores persistent rumors about alleged inappropriate behavior by Pearlman toward members of the boy bands and other young men. Along the way, former friends, family members, Pearlman business associates, and band members themselves reveal detailed accounts of everything from the heyday of their stardom to Pearlman's more troubled times.\u003c\/p\u003e \u003cp\u003eThe Hit Charade starts with Pearlman's awkward youth and follows along as his juggling act becomes increasingly complex, then builds to the heartbreaking moments when investors--retirees, relatives, and friends--and government authorities discover that the man they had trusted had been cheating them all along. How did this chubby boy from middle-class Queens, who pioneered some of the music industry's most lucrative pop ensembles, mastermind one of the largest and longest running Ponzi schemes in U.S. history? Here, finally, is the true story of Lou Pearlman's epic rise and fall.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49587444875537,"sku":"GOR005846299","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49960080834833,"sku":"CIN0061579661G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51521547469073,"sku":"CIN0061579661VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0061579661.jpg?v=1750907484"},{"product_id":"sonic-boom-book-joel-beckerman-9780544570160","title":"The Sonic Boom","description":"Equal parts sociological study and business advice, using unique everyday examples for instance, how the fate of the Chili s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience to explain how sound effects our mood and shopping habits. EW.com Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound s effects on every aspect of our lives. You don t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they re perceived by their audiences, and gain a competitive edge. Whether you re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments transcendent instants when sound connects with a listener s emotional core. I ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life. Moby JOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT\u0026amp;T. TYLER GRAY is an editorial director for Edelman in the New York City office. He was recently editorial director for Fast Company and is the author of The Hit Charade.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50111435571473,"sku":"CIN0544570162G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50556006367505,"sku":"GOR009729681","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51003368866065,"sku":"NIN9780544570160","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52414364647697,"sku":"NLS9780544570160","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53129102131473,"sku":"GOR011750779","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53625783582993,"sku":"CIN0544570162VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0544570162.jpg?v=1751229904"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tyler-gray.oembed","provider":"World of Books ","version":"1.0","type":"link"}