{"title":"Ulysses Voelker","description":null,"products":[{"product_id":"structuring-design-graphic-grids-in-theory-and-practice-book-ulysses-voelker-9783721209945","title":"Structuring Design: Graphic Grids in Theory and Practice","description":"In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simply questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49514361684241,"sku":"GOR011353934","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49735866876177,"sku":"NGR9783721209945","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51062106128657,"sku":"NIN9783721209945","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51395994845457,"sku":"GOR012245594","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51421751410961,"sku":"CIN372120994XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53395587367185,"sku":"GOR012709194","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53633554383121,"sku":"CIN372120994XVG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/372120994X.jpg?v=1751095549"},{"product_id":"how-communication-design-works-book-ulysses-voelker-9783721210408","title":"How Communication Design Works","description":"\u003cp\u003e\u003cb\u003eReflections and practical action for the rapidly evolving discipline of visual communication.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eCommunication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice.\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eThe authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists - this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51062577627409,"sku":"NIN9783721210408","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52111447130385,"sku":"NGR9783721210408","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3721210409.jpg?v=1751221748"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ulysses-voelker.oembed","provider":"World of Books ","version":"1.0","type":"link"}