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Attract higher end, luxury clientele by learning how to create stunning imagery that stands out in today's crowded market. Join in a deep-dive study on subjects such as posing and lighting, working with a second photographer, and some of author Vanessa Joy's photography gear favorites and much, much more. In addition to an all-encompassing wedding photography guide, Joy encourages readers to strive beyond and learn sales processes that'll raise your bottom line. Wait no longer to make an investment into your business and craft, unlock the secrets with Joy's book today. \u003cp\u003e\u003c\/p\u003eThis book includes free digital downloads to support written material. \u003cp\u003e\u003c\/p\u003eTable of Contents \u003cp\u003e\u003c\/p\u003eCHAPTER 1 FIRST THINGS \u003cbr\u003eCreative Subjectivity: Rules to Know Before You Break Them \u003cbr\u003eLooking Up and Looking Down \u003cp\u003e\u003c\/p\u003eCHAPTER 2 POSING \u003cbr\u003eTen Great Pose Ideas for a Bride and Groom \u003cbr\u003eThree Overlooked Posing Secrets \u003cbr\u003eHips, Hands, and Height \u003cbr\u003eThree Tips on Posing Men \u003cbr\u003eThree Tips on Posing Women \u003cbr\u003ePosing Large Groups Quickly \u003cbr\u003eFive Rules to Group Photos \u003cp\u003e\u003c\/p\u003eCHAPTER 3 MANAGING THE SHOOT \u003cbr\u003eFamily Photos Fast \u003cbr\u003eHow to Photograph the Details at a Wedding \u003cbr\u003eHow to Shoot an Engagement Session \u003cp\u003e\u003c\/p\u003eCHAPTER 4 THE SECOND SHOOTER\u003cbr\u003eFive Second - Shooter Musts \u003cp\u003e\u003c\/p\u003eCHAPTER 5 STRATEGIES OF WEDDING PHOTOGRAPHY \u003cbr\u003eSix Ways to Make Your Bride a Knockout \u003cbr\u003eFive Tips on How to Photograph Bridesmaids \u003cbr\u003eFive Steps to Easy Headshots \u003cbr\u003eHow to Effectively Bounce Flash at an Event \u003cp\u003e\u003c\/p\u003eCHAPTER 6 LIGHTING \u003cbr\u003eWedding Lighting - It's Not About the Light \u003cbr\u003eThree Easy Lighting Setups for the Natural Light Photographer \u003cbr\u003eHow to Take Bright and Colorful Photos\u003cbr\u003eChallenges of a Natural Light Photographer \u003cbr\u003eLighting for Social Branding \u003cbr\u003eTwo Lights, One Easy Setup \u003cp\u003e\u003c\/p\u003eCHAPTER 7 EDITING AND PRODUCTION\u003cbr\u003eShould You Switch to Capture One From Lightroom?\u003cbr\u003eTips for Skin Tones - Do's and Don'ts for Pre- and Post-Production\u003cbr\u003eCHAPTER 8 EQUIPMENT FOR THE WEDDING PHOTOGRAPHER\u003cbr\u003eShooting in a Studio When You're a Natural Light Photographer 110\u003cbr\u003eWhy I Dumped My 85mm 1.2 L\u003cbr\u003eFive Reasons Why Every Photographer Should Own a 50mm Lens\u003cbr\u003eTips for Tethering: Five Things You Should Know \u003cp\u003e\u003c\/p\u003eCHAPTER 9 EXPANDING YOUR HORIZONS\u003cbr\u003eFour Ways to Add a Touch of Glam to Your Wedding Work\u003cbr\u003eHow to Keep Your Style Outside Your Genre\u003cbr\u003eNo More Mondays \u003cbr\u003eNewborn Photography - From a Mom's POV\u003cbr\u003eHow to Rock an Album Design","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52510863556881,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52510864441617,"sku":"NIN9781667837215","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781667837215.jpg?v=1760408804"},{"product_id":"business-of-wedding-photography-book-vanessa-joy-9781667837192","title":"The Business of Wedding Photography","description":"The Business of Wedding Photography is the ultimate guide for photographer who want to level their photography skills to the next level. This book will walk photographers on how to map your success, dive deep into doing what you love, and how to set goals. This book will give in depth steps on how to not fail at keeping your goals, tried and true strategies for success, and five ways to get more out of engagement sessions sales. Joy's strategies will educate you on how to run an efficient business, an introduction to the Monday wedding hangover blog series, what to do to improve client relationships, how to bring in new business, pricing best practices, and resolving clients' issues. \u003cp\u003e\u003c\/p\u003eTable of Contents\u003cbr\u003e1. MAPPING YOUR SUCCESS \u003cbr\u003e2. DOING WHAT YOU LOVE \u003cbr\u003e3. SETTING GOALS (AND HOW TO NOT FAIL AT KEEPING THEM) \u003cbr\u003e4. TRIED AND TRUE STRATEGIES FOR SUCCESS \u003cbr\u003e5. 5 WAYS TO GET MORE OUT OF ENGAGEMENT SESSION SALES \u003cbr\u003e6. RUNNING AN EFFICIENT BUSINESS \u003cbr\u003e7. THE MONDAY WEDDING HANGOVER BLOG SERIES \u003cbr\u003e8. 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From social media strategies that'll put you in front of couples in the planning stages to internal operations that'll ready your business for growth, this book is sure to leave you with a ton of tangible concepts and to-do items to start improving your wedding business right away. Take hold of your business and build a versatile marketing game-plan that's sure to revitalize and strengthen your brand. This book includes free digital downloads to support written material. \u003cp\u003e\u003c\/p\u003eTable of Contents \u003cp\u003e\u003c\/p\u003ePART - 1 BUILDING YOUR BUSINESS \u003cp\u003e\u003c\/p\u003eHow to Make Your Side Hustle Your Full-Time Work and Quit Your Day Job  \u003cbr\u003eThe Time to Change Things Up \u003cbr\u003eOrganizing for Efficiency\u003cbr\u003ePerfecting Your Workflow Outsourcing \u003cbr\u003eWowing Your Clients \u003cbr\u003eBoosting Your Income \u003cbr\u003eRunning Your Studio \u003cbr\u003eCultivating Your Support Network \u003cbr\u003eLong-Term Plans \u003cp\u003e\u003c\/p\u003ePART - 2 BRANDING YOUR BUSINESS \u003cp\u003e\u003c\/p\u003eGetting Back on Track \u003cbr\u003eSocial vs. Market Norms: How Treating Your Clients and Employees Defines Your Business \u003cbr\u003e3 Must-have Social Media Tips \u003cbr\u003e4 Steps to Updating Your Social Media Strategy \u003cbr\u003eSecret Methods to Brand Your Business\u003cbr\u003eBranding for High-End Weddings \u003cbr\u003eThe Evolution of a Brand \u003cbr\u003eHow to Clean Up Your Brand in 4 Easy Steps \u003cp\u003e\u003c\/p\u003ePART - 3 MARKETING YOUR BUSINESS \u003cp\u003e\u003c\/p\u003eCompounding Your Efforts for Success, Part 1 \u003cbr\u003eCompounding Your Efforts for Success, Part 2 \u003cbr\u003eInstagram Growth: 5 Tips on Getting Your Engagement and Numbers Up \u003cbr\u003eMarketing to Millennials \u003cbr\u003e5 Social Media Marketing Myths \u003cbr\u003eShake It Up - How to Keep from Marketing Stagnation \u003cbr\u003eThe 6 Steps to Social Media Marketing Your Weddings\u003cbr\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53381097619729,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53381097750801,"sku":"CIN1667837176G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781667837178.jpg?v=1775513580"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-vanessa-joy.oembed","provider":"World of Books ","version":"1.0","type":"link"}