{"title":"Victor T C Middleton","description":null,"products":[{"product_id":"marketing-in-travel-and-tourism-book-victor-t-c-middleton-9780750644716","title":"Marketing in Travel and Tourism","description":"Now in its third edition, the best-selling text, \"Marketing in Travel and Tourism\", explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, \"Marketing in Travel and Tourism, Third Edition\" takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. It explains the concepts and principles of marketing. It makes extensive use of case histories and examples. It is a classic work of reference.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49622534553873,"sku":"GOR002843705","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49630518116625,"sku":"GOR005323534","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651258917137,"sku":"GOR001714398","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750644710.jpg?v=1751010463"},{"product_id":"marketing-in-travel-and-tourism-book-victor-t-c-middleton-9780750609739","title":"Marketing in Travel and Tourism","description":"Exploring the principles of marketing as they are applied to the travel and tourism industry, this revised text includes new chapters on campaign planning and performance evaluation. Case studies illustrate the book, drawn from recent practices in countries including the USA, Canada and Australia.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49623621337361,"sku":"GOR004477955","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49626861371665,"sku":"GOR004677772","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750609737.jpg?v=1751361293"},{"product_id":"british-tourism-book-victor-t-c-middleton-9780750633741","title":"British Tourism","description":"Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. \"British Tourism: A Remarkable Story of Growth\" identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. It looks in detail at the following key areas: The roots of post war tourism growth; Developments in transport and regulation; Developments in accommodation and visit attractions; Marketing developments and trends - the role of entrepreneurs; and Tourism trends into the 21st century. It offers comprehensive evaluation of post war developments in the British tourism industry. It acts as a single reference resource for students and academic researchers.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50109777215761,"sku":"GOR002968404","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51206804373777,"sku":"GOR014198826","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750633743.jpg?v=1751199510"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-victor-t-c-middleton.oembed","provider":"World of Books ","version":"1.0","type":"link"}