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Barabba demonstrates that when companies use systems thinking to view customers and the market as an extension of the firm, they achieve a meeting of the minds - creating value for customer, community, and enterprise. Barabba rejects the path of organizational restructuring and instead presents a unique framework for creating unity of knowledge and purpose across functions and for linking them with the markets they serve.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49559355031825,"sku":"GOR013497807","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49664174686481,"sku":"GOR003635919","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50366575378705,"sku":"CIN0875845770G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0875845770.jpg?v=1750819970"},{"product_id":"hearing-the-voice-of-the-market-book-vincent-p-barabba-9780875842417","title":"Hearing the Voice of the Market","description":"More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49656606425361,"sku":"GOR012531862","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50479695298833,"sku":"CIN0875842410G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51333641404689,"sku":"CIN0875842410VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0875842410.jpg?v=1750787253"},{"product_id":"surviving-transformation-book-vincent-p-barabba-9780195171419","title":"Surviving Transformation","description":"How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The company is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers. What GM did is not just the story of a single automaker, but rather a compelling insight into an approach for any business organization that is faced with the need for a true transformation. As many companies have discovered, efforts at transformation too often fail. GM's successful transformation illustrates the importance of management's ability to change its mindset and make the tough decisions that revitalize business with bold new products and business concepts. At the heart of successful transformation is the imagination, courage and leadership required to visualize the kind of company an organization wants to become and then work toward that goal. With the destination set and understood by those who will need to implement the changes, decision-makers find it less difficult to overcome impediments to achieving their goal while finding creative ways of doing what may seem impossible. The lessons from GMs turnaround can help any business organization change and keep pace with today's turbulent marketplace.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52352880869649,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52352881361169,"sku":"NLS9780195171419","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780195171419.jpg?v=1758182360"},{"product_id":"systems-thinking-decision-making-process-book-vincent-p-barabba-9783030899592","title":"A Systems Thinking Decision-Making Process","description":"Based on those experiences, this book provides insights into how to improve the decision making process of your organization, whether it be large or small.For decision makers and those providing market information for making decisions, this book provide guidelines for a framework which includes systems thinking.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52425399173393,"sku":"NLS9783030899592","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030899592.jpg?v=1759154681"},{"product_id":"systems-thinking-decision-making-process-book-vincent-p-barabba-9783030899622","title":"A Systems Thinking Decision-Making Process","description":"Based on those experiences, this book provides insights into how to improve the decision making process of your organization, whether it be large or small.For decision makers and those providing market information for making decisions, this book provide guidelines for a framework which includes systems thinking.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52677274370321,"sku":"NLS9783030899622","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030899622.jpg?v=1762305721"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-vincent-p-barabba.oembed","provider":"World of Books ","version":"1.0","type":"link"}