{"title":"W Russell Neuman","description":null,"products":[{"product_id":"future-of-the-mass-audience-book-w-russell-neuman-9780521424042","title":"The Future of the Mass Audience","description":"The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience. Some analysts have suggested that with the growth of increasingly specialised cable television channels and electronic publishing, people will filter and pre-select news concerning only their own special interests and, as a result, cultural and political life will become increasingly polarised. This study demonstrates, however, that the movement towards fragmentation will be modest. It concludes that the production and promotion costs and economies of scale for electronic media put natural constraints on special interest, small audience programming.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49596288532753,"sku":"GOR005400423","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52148091093265,"sku":"NLS9780521424042","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53365377204497,"sku":"CIN0521424046G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0521424046.jpg?v=1751072642"},{"product_id":"evolutionary-intelligence-book-w-russell-neuman-9780262048484","title":"Evolutionary Intelligence","description":"A surprising vision of how human intelligence will coevolve with digital technology and revolutionize how we think and behave.  It is natural for us to fear artificial intelligence. But does Siri really want to kill us? Perhaps we are falling into the trap of projecting human traits onto the machines we might build. In Evolutionary Intelligence, Neuman offers a surprisingly positive vision in which computational intelligence compensates for the well-recognized limits of human judgment, improves decision making, and actually increases our agency. In artful, accessible, and adventurous prose, Neuman takes the reader on an exciting, fast-paced ride, all the while making a convincing case about a revolution in computationally augmented human intelligence.  Neuman argues that, just as the wheel made us mobile and machines made us stronger, the migration of artificial intelligence from room-sized computers to laptops to our watches, smart glasses, and even smart contact lenses will transform day-to-day human decision making. If intelligence is the capacity to match means with ends, then augmented intelligence can offer the ability to adapt to changing environments as we face the ultimate challenge of long-term survival.  Tapping into a global interest in technology’s potential impacts on society, economics, and culture, Evolutionary Intelligence demonstrates that our future depends on our ability to computationally compensate for the limitations of a human cognitive system that has only recently graduated from hunting and gathering.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49745544118545,"sku":"NGR9780262048484","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51582328668433,"sku":"GOR014336503","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262048485.jpg?v=1751439851"},{"product_id":"common-knowledge-book-w-russell-neuman-9780226574400","title":"Common Knowledge","description":"Photo opportunities, ten-second sound bites, talking heads and celebrity anchors: so the world is explained daily to millions of Americans. The result, according to the experts, is an ignorant public, helpless targets of a one-way flow of carefully filtered and orchestrated communication. Common Knowledge shatters this pervasive myth. Reporting on a ground-breaking study, the authors reveal that our shared knowledge and evolving political beliefs are determined largely by how we actively reinterpret the images, fragments, and signals we find in the mass media. For their study, the authors analyzed coverage of 150 television and newspaper stories on five prominent issues--drugs, AIDS, South African apartheid, the Strategic Defense Initiative, and the stock market crash of October 1987. They tested audience responses of more than 1,600 people, and conducted in-depth interviews with a select sample. What emerges is a surprisingly complex picture of people actively and critically interpreting the news, making sense of even the most abstract issues in terms of their own lives, and finding political meaning in a sophisticated interplay of message, medium, and firsthand experience. At every turn, Common Knowledge refutes conventional wisdom. It shows that television is far more effective at raising the saliency of issues and promoting learning than is generally assumed; it also undermines the assumed causal connection between newspaper reading and higher levels of political knowledge. Finally, this book gives a deeply responsible and thoroughly fascinating account of how the news is conveyed to us, and how we in turn convey it to others, making meaning of at once so much and so little. For anyone who makes the news--or tries to make anything of it--Common Knowledge promises uncommon wisdom.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50120834744593,"sku":"CIN0226574407G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50581164228881,"sku":"CIN0226574407VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53052993175825,"sku":"GOR007804053","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226574407.jpg?v=1751037714"},{"product_id":"digital-difference-book-w-russell-neuman-9780674987234","title":"The Digital Difference","description":"The Digital Difference examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life.  In the digital age, fundamental beliefs about privacy and identity are subject to change, as is the formal legal basis of freedom of expression. Will it be possible to maintain a vibrant and open marketplace of ideas? In W. Russell Neuman’s analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite—that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship.  “Well-documented, methodical, provocative, and clear, The Digital Difference deserves a prominent place in communication proseminars and graduate courses in research methods because of its reorientation of media effects research and its application to media policy making.” —John P. Ferré, Journalism and Mass Communication Quarterly","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52101912494353,"sku":"NGR9780674987234","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780674987234.jpg?v=1757095045"},{"product_id":"future-of-the-mass-audience-book-w-russell-neuman-9780521413473","title":"The Future of the Mass Audience","description":"The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience. Some analysts have suggested that with the growth of increasingly specialised cable television channels and electronic publishing, people will filter and pre-select news concerning only their own special interests and, as a result, cultural and political life will become increasingly polarised. This study demonstrates, however, that the movement towards fragmentation will be modest. It concludes that the production and promotion costs and economies of scale for electronic media put natural constraints on special interest, small audience programming.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52121341100305,"sku":"NLS9780521413473","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735539904785,"sku":"NIN9780521413473","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780521413473.jpg?v=1757430253"},{"product_id":"gordian-knot-book-w-russell-neuman-9780262640398","title":"The Gordian Knot","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53619327435025,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53619327893777,"sku":"CIN0262640392G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780262640398.jpg?v=1780527624"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-w-russell-neuman.oembed","provider":"World of Books ","version":"1.0","type":"link"}