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He explores the varieties of language coloured by shop-talk, vogue words, \"buzz words\", slang, hackneyed phraseology and hard pressed metaphors; the origins of jargon in literary, journalistic, commercial and technical settings; and changes in usage and attitudes to usage over time. 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Extensively rewritten and updated from Walter Nash's earlier volume, Designs in Prose, attention is paid to the general theory of composition, in both traditional and original terms, so that students are made familiar with the basic resources of composition, in grammar and in the lexicon.  The essence of every chapter is the discussion of examples of text, sometimes devised by the authors, but more often drawn from the work of authors writing in diverse styles of English. This practical approach is most evident in the final section of the book where detailed suggestions for projects and exercises reinforce the connection between theory and practice, and encourage students to develop their creative sense and to adapt their style of writing to fit the particular audience and context. In addition, this section is cross-referenced to the main text to allow students to consult easily the relevant chapter.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49585385079057,"sku":"GOR002408951","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52150271541521,"sku":"NLS9780582244863","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0582244862.jpg?v=1751392554"},{"product_id":"language-in-popular-fiction-book-walter-nash-9780415029445","title":"Language in Popular Fiction","description":"A look at the way language is put to use in thrillers and in romantic fiction. 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The book examines the use of language across three interrelated levels: a level of verbal organisation, a level of narrative structure, and a level at which stylistic options and devices are related to notions of gender. It introduces ‘the protocol of pulchritude’ and makes use of detailed stylistic and linguistic analysis to investigate a wide range of ‘popfiction’ and ‘magfiction’. 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