{"title":"Wided Batat","description":"\u003cp\u003eDelve into the poignant and thought-provoking world of Wided Batat. Explore themes of identity, displacement, and belonging through her unique lens. Perfect for readers seeking insightful contemporary fiction.\u003c\/p\u003e","products":[{"product_id":"digital-luxury-book-wided-batat-9781526458940","title":"Digital Luxury","description":"The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.     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Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer\/experience-centric logic.  Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. 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Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production\/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.    How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search foremotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.    Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels \u0026amp; Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.         Praise for The New Luxury Experience    “This book providesa holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.”     -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University    “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services.  I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects.  Luxury marketers should find this book very useful indeed.”    -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50403070116113,"sku":"CIN3030016706VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52595336642833,"sku":"NLS9783030016708","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52760351113489,"sku":"NIN9783030016708","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3030016706.jpg?v=1750967249"},{"product_id":"experiential-marketing-book-wided-batat-9781138293151","title":"Experiential Marketing","description":"Why do some brands make us feel good, while others frustrate us? 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