{"title":"Wilbur Schramm","description":null,"products":[{"product_id":"beginnings-of-communication-study-in-america-book-wilbur-schramm-9780761907152","title":"The Beginnings of Communication Study in America","description":"Considered by most to be the founder of the field of  communication studies, Wilbur Schramm  could not be more qualified to write The Beginnings of  Communication Study in America.  This  momentous new work acknowledges the seminal  contributions of four inspirational  scientists whose theories and methods were the foundation  for the discipline called  communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt  Lewin, and Carl I. Hovland. This  final collection of Wilbur Schramm′s perspective in its  unfinished form, contains many of his  personal insights on the field  of communication. The  editors have supplemented this volume  posthumously by providing a chapter that completes the story  of how communication study  spread among U.S. Universities, and also contains an  exceptional account of the story of  Schramm himself, as the founder of communication, and the  widespread agreement on his  preeminence.  The Beginnings of Communication Study in America will  fulfill a great need for students,  and researchers in mass communication, communication theory,  and speech who are interested  on the origins and history of communication study, and the  significance of Wilbur Schramm′s  work.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50002315641105,"sku":"CIN0761907157G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52597123809553,"sku":"NLS9780761907152","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761907157.jpg?v=1751106958"},{"product_id":"francis-parkman-rare-book-wilbur-schramm-1711966069bmp","title":"Francis Parkman","description":"1938. No edition remarks. 498 pages. No dust jacket. This is an ex-Library book. Blue cloth covered boards with gilt. Ex library copy with associated labels, inserts, stamps and annotations. Pages and","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50087642202385,"sku":"1711966069BMP","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1711966069BMP_1.jpg?v=1722930560"},{"product_id":"process-and-effects-of-mass-communication-book-wilbur-schramm-9780252001970","title":"Process and Effects of Mass Communication","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50095566389521,"sku":"CIN0252001974G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0252001974.jpg?v=1750973856"},{"product_id":"four-theories-of-the-press-book-fred-siebert-9780252724213","title":"Four Theories of the Press","description":"Presented here are four major theories behind the functioning of the world's presses: (1) the Authoritarian theory, which developed in the late Renaissance and was based on the idea that truth is the product of a few wise men; (2) the Libertarian theory, which arose from the works of men like Milton, Locke, Mill, and Jefferson and avowed that the search for truth is one of man's natural rights; (3) the Social Responsibility theory of the modern day: equal radio and television time for political candidates, the obligations of the newspaper in a one-paper town, etc.; (4) the Soviet Communist theory, an expanded and more positive version of the old Authoritarian theory.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50095856091409,"sku":"CIN0252724216G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51332548034833,"sku":"CIN0252724216VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52449519468817,"sku":"GOR002514964","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53113404588305,"sku":"GOR014748660","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53268992753937,"sku":"GOR004068877","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0252724216.jpg?v=1767354269"},{"product_id":"beginnings-of-communication-study-in-america-book-wilbur-schramm-9780761907169","title":"The Beginnings of Communication Study in America","description":"Considered by most to be the founder of the field of  communication studies, Wilbur Schramm  could not be more qualified to write The Beginnings of  Communication Study in America.  This  momentous new work acknowledges the seminal  contributions of four inspirational  scientists whose theories and methods were the foundation  for the discipline called  communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt  Lewin, and Carl I. Hovland. This  final collection of Wilbur Schramm′s perspective in its  unfinished form, contains many of his  personal insights on the field  of communication. The  editors have supplemented this volume  posthumously by providing a chapter that completes the story  of how communication study  spread among U.S. Universities, and also contains an  exceptional account of the story of  Schramm himself, as the founder of communication, and the  widespread agreement on his  preeminence.  The Beginnings of Communication Study in America will  fulfill a great need for students,  and researchers in mass communication, communication theory,  and speech who are interested  on the origins and history of communication study, and the  significance of Wilbur Schramm′s  work.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50414947205393,"sku":"CIN0761907165VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52402450235665,"sku":"NLS9780761907169","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761907165.jpg?v=1751232885"},{"product_id":"communications-in-modern-society-book-wilbur-schramm-9781258277321","title":"Communications In Modern Society","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53150533615889,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53150533714193,"sku":"NIN9781258277321","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781258277321.jpg?v=1771863481"},{"product_id":"men-women-messages-and-media-book-wilbur-schramm-9780060457983","title":"Men, Women, Messages and Media","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53498617626897,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53498617725201,"sku":"GOR005275391","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780060457983.jpg?v=1777969505"},{"product_id":"communications-in-modern-society-book-wilbur-schramm-9781258267933","title":"Communications in Modern Society","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53559331488017,"sku":"NIN9781258267933","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781258267933.jpg?v=1778760942"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-wilbur-schramm.oembed","provider":"World of Books ","version":"1.0","type":"link"}