{"title":"William A Sherden","description":null,"products":[{"product_id":"fortune-sellers-book-william-a-sherden-9780471181781","title":"The Fortune Sellers","description":"An ambitious, intelligent, and very readable guide to understanding our present and our future.\"-Harry Beckwith, author of Selling the Invisible  No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.  In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to \"select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49551818293521,"sku":"GOR002610153","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50354756878609,"sku":"CIN0471181781VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002732806417,"sku":"NIN9780471181781","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52147686342929,"sku":"NLS9780471181781","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52815579021585,"sku":"CIN0471181781G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471181781.jpg?v=1751438578"},{"product_id":"fortune-sellers-book-william-a-sherden-9780471358442","title":"The Fortune Sellers","description":"An ambitious, intelligent, and very readable guide to understanding our present and our future.\"-Harry Beckwith, author of Selling the Invisible  No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.  In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to \"select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49627092648209,"sku":"GOR002064794","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50478051787025,"sku":"CIN0471358444VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002738704657,"sku":"NIN9780471358442","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52127045222673,"sku":"NLS9780471358442","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471358444.jpg?v=1751007746"},{"product_id":"best-laid-plans-book-william-a-sherden-9780313385315","title":"Best Laid Plans","description":"This intriguing and informative probe into the dynamics of unintended consequences reveal the real reasons our best laid plans often go askew in our political, business, and personal lives. Historian and author Daniel Boorstin noted, \"The unintended consequences of man's enterprises have and will always be more potent, more widespread, and more influential than those he intended.\" Today, a Google web search for \"unintended consequences\" summons nearly two million pages citing the unexpected impacts of government policies, new technologies, management decisions, and the actions of individuals. Unfortunate unintended consequences are becoming increasingly problematic as our world becomes globally and electronically interconnected, causing the results of our decisions to resonate across the globe.  In Best Laid Plans, the author examines how any action can have cascading impacts across time, place, and sector, explaining the eight social mechanisms of unintended consequences that complicate matters and often defeat best laid plans. This book will be of great interest to managers, analysts, researchers, or other employees working for businesses, governments, and not-for-profit organizations, as well as general nonfiction readers who delight in learning about how the world works.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50350470758673,"sku":"CIN0313385319G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51689170174225,"sku":"CIN0313385319VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52594011734289,"sku":"NLS9780313385315","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0313385319.jpg?v=1751457800"},{"product_id":"market-ownership-book-william-a-sherden-9780814402580","title":"Market Ownership","description":"Becoming a preferred supplier within a defined market gives a company enormous advantages over the competition in retaining customers and in the profitability of its operations. This practical guide helps companies take the steps necessary to gain market ownership. Readers should learn how to redefine the way in which their companies do business, know their market better, focus resources on maximizing customer value and ensure customer satisfaction. The book provides a blueprint to help them: build a high degree of trust among existing and prospective customers; improve long-term competitive sustainability and performance; and integrate the quantitative and strategic goals of the company to include both financial and quality objectives.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50361990742289,"sku":"CIN0814402585G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814402585.jpg?v=1750882831"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-william-a-sherden.oembed","provider":"World of Books ","version":"1.0","type":"link"}