{"title":"William Mcdonough","description":"\u003cp\u003eExplore the visionary work of William McDonough, a pioneer of sustainable design and the circular economy. Discover books that champion ecological innovation and a future where design enhances both humanity and nature.\u003c\/p\u003e","products":[{"product_id":"cradle-to-cradle-book-william-mcdonough-9780865475878","title":"Cradle to Cradle","description":"\u003cp\u003e\u003cb\u003eA manifesto for a radically different philosophy and practice of manufacture and environmentalism\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"Reduce, reuse, recycle\" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, \"cradle to grave\" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?\u003cbr\u003e \u003cbr\u003e In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, \"waste equals food\" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as \"biological nutrients\" that safely re-enter the environment or as \"technical nutrients\" that circulate within closed-loop industrial cycles, without being \"downcycled\" into low-grade uses (as most \"recyclables\" now are).\u003cbr\u003e \u003cbr\u003e Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508335157521,"sku":"GOR001467381","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49617224007953,"sku":"CIN0865475873G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49773567410449,"sku":"CIN0865475873VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49867598627089,"sku":"CIN0865475873A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":50297894469905,"sku":"CIN0865475873LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50440122138897,"sku":"GOR001918900","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50918857343249,"sku":"GOR008635388","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50984730886417,"sku":"NIN9780865475878","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51296220971281,"sku":"GOR003624849","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0865475873.jpg?v=1750819522"},{"product_id":"upcycle-book-william-mcdonough-9780865477483","title":"The Upcycle","description":"\u003cp\u003e\u003cb\u003e\u003cbr\u003e From the authors of \u003ci\u003eCradle to Cradle\u003c\/i\u003e, we learn what's next: The Upcycle\u003cbr\u003e \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eThe Upcycle\u003c\/i\u003e is the eagerly awaited follow-up to \u003ci\u003eCradle to Cradle\u003c\/i\u003e, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build.\u003cbr\u003e \u003cbr\u003e For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices--and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to \u003ci\u003egrow it\u003c\/i\u003e. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe Upcycle\u003c\/i\u003e is as ambitious as such classics as Rachel Carson's \u003ci\u003eSilent Spring\u003c\/i\u003e--but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49515763728657,"sku":"GOR013000499","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49527149265169,"sku":"GOR005715284","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49748490846481,"sku":"CIN0865477485VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49965486539025,"sku":"GOR010690619","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49983216058641,"sku":"CIN0865477485G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50014928273681,"sku":"CIN0865477485A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50407280509201,"sku":"GOR011551950","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52898231025937,"sku":"NIN9780865477483","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0865477485.jpg?v=1762338508"},{"product_id":"cradle-to-cradle-book-william-mcdonough-9781615748563","title":"Cradle to Cradle","description":"\u003cp\u003e\u003cb\u003eA manifesto for a radically different philosophy and practice of manufacture and environmentalism\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. 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