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Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the demon drink. Yet despite current prohibitions and the widespread acceptance of alcohols deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to bond by drinking together. Indeed, many of today's major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. 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Full of real-world cases and stories, the book offers a short economic history of sport and explains the economic foundations of the world of sport today, from local leagues to mega-events. Covering both amateur and professional sports, it explores and explains the most important issues in contemporary sports economics, from player transfer markets and the rise of women’s sports to the spending behaviour of fans and the growing shadow of corruption.   A fascinating read for any student, researcher or practitioner working in sport, or for the general reader who wants to understand the background to many of the most important stories in sport today, this is the only book on sports economics that you will ever need.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698176725265,"sku":"NGR9780367652555","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001611452689,"sku":"NIN9780367652555","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52144003481873,"sku":"NLS9780367652555","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367652552.jpg?v=1751228357"},{"product_id":"cultural-history-of-sport-book-wray-vamplew-9781350461062","title":"A Cultural History of Sport","description":"Shortlisted by the North American Society for Sport History for its 2022 Anthologies Award    From gladiatorial combat to knightly tournaments and from hunting to games and gambling, sport has been central to human culture. A Cultural History of Sport presents the first extensive history from classical antiquity to today, covering all forms and aspects of sport.    Chapter titles are identical across each of the volumes. This gives the choice of reading about a specific period in one of the volumes, or following a theme across history by reading the relevant chapter in each of the six. The themes (and chapter titles) are: The Purpose of Sport; Sporting Time and Sporting Space; Products, Training and Technology; Rules and Order; Conflict and Accommodation; Inclusion, Exclusion and Segregation; Minds, Bodies and Identities; Representation.    The six volumes cover: 1 – Antiquity (800 BCE to 600 CE); 2 – Medieval Age (600 to 1450); 3 – Renaissance (1450 to 1650); 4 – Age of Enlightenment (1650 to 1800); 5 – Age of Industry (1800 to 1920); 6 – Modern Age (1920 to present).    The page extent for the pack is approximately 1776pp. Each volume opens with Notes on Contributors and an Introduction and concludes with Notes, Bibliography, and an Index.    The Cultural Histories Series  A Cultural History of Sport is part of The Cultural Histories Series. Titles are available as hardcover sets for libraries needing just one subject or preferring a tangible reference for their shelves or as part of a fully-searchable digital library. The digital product is available to institutions by annual subscription or on perpetual access via www.bloomsburyculturalhistory.com . 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This book is an exciting survey of Australia's sporting life since white settlement. It deals comprehensively with the history of a range of individual sports in Australia, including cricket, horse-racing, netball, rowing, tennis, lawn bowls, swimming and surfing and the various football codes. Leading sports historians look at the impact of professionalization and commercialization on many sports, the link between sport and nationalism, the successes of Australian sport in the international arena and the effect of the communications revolution on sport. The book shows that class prejudice, sexual segregation and racial discrimination have permeated Australia's sporting history, arguing that sport in Australia has not taken place on a level playing field. Sport in Australia demonstrates the central role of sport in Australian popular culture and shows the ways in which sport reflects changing Australian society.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52148238876945,"sku":"NLS9780521071352","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735393366289,"sku":"NIN9780521071352","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780521071352.jpg?v=1757603017"},{"product_id":"numbers-and-narratives-book-wray-vamplew-9780367142353","title":"Numbers and Narratives","description":"This volume argues for a more quantitative, economic and theoretical approach to sports history. The author notes that sport can have peculiar economics as in no other industry do rival businesses have to cooperate to produce a sellable output. He also demonstrates, via a case study of early gate-money football in Scotland, that sports producers were not always seeking profits, and often put winning games and trophies ahead of making money. Another analysis examines how industrialisation affected sport, how sport became an industry in its own right and how the workplace became a major provider of sports facilities. A look at third sector economics highlights how the popularity of football provided an ideal vehicle for charity fundraising. The book observes that most sports participants are amateurs but at the elite level the paid player has a key role, and this is assessed through case studies of the jockey and the golf professional. Finally, the author discusses and evaluates various theories relating to the historical development of the sports club.  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