{"title":"Yvonne Mcgivern","description":"\u003cp\u003eDive into Yvonne McGivern's world, where gripping crime thrillers meet complex characters and suspenseful plots. Perfect for fans of Martina Cole or Kimberley Chambers, discover a new favourite today.\u003c\/p\u003e","products":[{"product_id":"practice-of-market-research-book-yvonne-mcgivern-9780273773115","title":"The Practice of Market Research","description":"The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.        Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book.       The book offers:     A well-rounded overview of market research  Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics  Valuable insight into the day-to-day tasks of a researcher  Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation    This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49533742383377,"sku":"GOR007620513","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49644064604433,"sku":"GOR007306506","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49726804099345,"sku":"NGR9780273773115","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52109368262929,"sku":"GOR009968903","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273773119.jpg?v=1751005018"},{"product_id":"practice-of-market-and-social-research-book-yvonne-mcgivern-9780273695103","title":"The Practice of Market and Social Research","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594514702609,"sku":"GOR001754795","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/027369510X.jpg?v=1751258894"},{"product_id":"practice-of-market-research-book-yvonne-mcgivern-9781292331362","title":"The Practice of Market Research","description":"Learn the techniques and practical tasks involved in designing and running a research project         The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates.         The ‘Industry Insights' draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV\/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice.         This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice      Ben Lowe, Professor of Marketing, Kent Business School, University of Kent           Marketing research clearly explained as a professional practice - with practical advice on issues to consider and ways forward - and as an academic discipline with methodological and theoretical concerns.      Dr Philippa Ward, Reader in Services Marketing, University of Gloucestershire           About the author:         Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research Practice.         Pearson, the world's learning company.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49742800716049,"sku":"NGR9781292331362","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50503941718289,"sku":"GOR013975838","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50745404588305,"sku":"GOR014055982","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51361038074129,"sku":"GOR013659819","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53353273458961,"sku":"GOR014870818","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292331364.jpg?v=1781865163"},{"product_id":"practice-of-market-research-book-yvonne-mcgivern-9780273717072","title":"The Practice of Market Research","description":"The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The author's depth of insight and experience of the real world of market research is evident throughout this book.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49861719982353,"sku":"GOR011096441","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49889512587537,"sku":"GOR006134724","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50006103884049,"sku":"GOR004429246","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50524772270353,"sku":"GOR011240021","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273717073.jpg?v=1751356134"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-yvonne-mcgivern.oembed","provider":"World of Books ","version":"1.0","type":"link"}