{"title":"Zach Schonbrun","description":null,"products":[{"product_id":"performance-cortex-book-zach-schonbrun-9781101986332","title":"The Performance Cortex","description":"\u003cb\u003e\u003cb\u003eA must-read for the cerebral sports fan.like \u003ci\u003eMoneyball \u003c\/i\u003eexcept nerdier. Much nerdier.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003e--Sports Illustrated\u003c\/i\u003e\u003c\/b\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhy couldn't Michael Jordan, master athlete that he was, crush a baseball? Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always seem to know where their receivers are? \u003cp\u003e\u003c\/p\u003eOn a quest to discover what actually drives human movement and its spectacular potential, journalist, sports writer, and fan Zach Schonbrun interviewed experts on motor control around the world. The trail begins with the groundbreaking work of two neuroscientists in Major League Baseball who are upending the traditional ways scouts evaluate the speed with which great players read a pitch. Across all sports, new theories and revolutionary technology are revealing how the brain's motor control system works in extraordinary talented athletes like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, race-car drivers, and more. \u003cp\u003e\u003c\/p\u003eWhether it is timing a 95 mph fastball or reaching for a coffee mug, movement requires a complex suite of computations that many take for granted--until they read \u003ci\u003eThe Performance Cortex\u003c\/i\u003e. Zach Schonbrun ushers in a new way of thinking about the athletic gifts we marvel over and seek to develop in our own lives. It's not about the million-dollar arm anymore. 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Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always seem to know where their receivers are?    In this deeply researched book, Sports and Business reporter Zach Schonbrun explores what actually drives human movement and its spectacular potential. The groundbreaking work of two neuroscientists in Major League Baseball is only the beginning. Schonbrun traces the fascinating history of motor research and details how new investigations in the brain are helping explain the extraordinary skills of talented performers like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, race-car drivers, and more.    Whether it is timing a 95-mph fastball or reaching for a coffee mug, movement requires extraordinary computation that many take for granted – until now. The Performance Cortex ushers in a new way of thinking about the athletic gifts we strain to see in our cavernous arenas. It’s not about the million-dollar arm anymore. It's about the million-dollar brain.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49925770608913,"sku":"GOR009631139","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51533884621073,"sku":"GOR012427731","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1909715654.jpg?v=1751453504"},{"product_id":"performance-cortex-book-zach-schonbrun-9781101986356","title":"The Performance Cortex","description":"\u003cb\u003e\"A must-read for the cerebral sports fan . . . like \u003ci\u003eMoneyball\u003c\/i\u003e except nerdier. 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