{"title":"Baen Science Fiction Books","description":"\u003cp\u003eExplore the action-packed world of Baen Science Fiction, where military sci-fi meets space opera and thrilling adventure. Perfect for fans of David Weber and Lois McMaster Bujold. 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For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs' through content that offers members the quality of engagement they seek.\u003cp\u003eThis book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers' response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. \u003c\/p\u003e\u003cp\u003eBalancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWilson Ozuem's\u003c\/b\u003e area of expertise lies in digital marketing and innovation. He teaches digital marketing at several UK universities. Professor Ozuem is acknowledged as an international leader in the field of digital marketing and multichannel retailing. 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