{"title":"Big Brands","description":null,"products":[{"product_id":"big-brands-mcdonalds-book-cath-senker-9780750292559","title":"Big Brands: McDonalds","description":"Find out how McDonald's grew from one restaurant to become the  globe-dominating chain it is today. It looks at some of the brightest  business minds behind McDonald's meteoric rise, the development of the  company's most famous products, from the Big Mac to the Happy Meal and  reveals the marketing and PR strategies that have built McDonald's the  powerful brand it is today.    From marketing alliances to the  company's attempts to counter its critics, this is a fascinating look at  McDonald's, and at the fast-food industry as a whole.  Big Brands  is the perfect series for budding entrepreneurs who want to find out  what goes on behind the scenes of the world's biggest companies. Ideal  as a leisure read to accompany Business  Studies GCSE or A Level,  or  for cross-curricular biography and literacy  work at KS2.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51362588033297,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51362588098833,"sku":"GOR014240672","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750292555.jpg?v=1750881191"},{"product_id":"mcdonald-s-book-cath-senker-9781512405903","title":"McDonald's","description":"\u003cp\u003eDiscover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: \u003cbr\u003e \u003cbr\u003e ● The bright business minds behind McDonald's remarkable rise. \u003cbr\u003e ● How the company's famous products--from the Big Mac to the Happy Meal--came to be. \u003cbr\u003e ● Which marketing and public relations strategies turned McDonald's into a powerful brand. \u003cbr\u003e \u003cbr\u003e From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51769866584337,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51769866912017,"sku":"CIN1512405906G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51816732950801,"sku":"CIN1512405906VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781512405903.jpg?v=1751494567"}],"url":"https:\/\/www.worldofbooks.com\/collections\/big-brands-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}