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In fact, between 1945 and 1963 the idea of \"\"normality\"\" circulated as a keyword in almost every aspect of American culture. But what did this term really mean? What were its parameters? Whom did it propose to include and exclude? In Perfectly Average, Anna Creadick investigates how and why \"\"normality\"\" reemerged as a potent homogenizing category in postwar America. Working with scientific studies, material culture, literary texts, film, fashion, and the mass media, she charts the pursuit of the\"\"normal\"\" through thematic chapters on the body, character, class, sexuality, and community. Creadick examines such evidence as the \"\"Norm and Norma\"\" models produced during the war by sexologists and anthropologists--statistical composites of\"\"normal\"\" American bodies. In 1945, as thousands of Ohio women signed up for a Norma Look-Alike contest, a \"\"Harvard Study of Normal Men\"\" sought to define the typical American male according to specific criteria, from body shape to upbringing to blood pressure. By the early 1950s, the \"\"man in the gray flannel suit\"\" had come to symbolize what some regarded as the stultifying sameness of the \"\"normal-ized\"\" middle class. Meanwhile, novels such as From Here to Eternity and Peyton Place both supported and challenged normative ideas about gender, race, and sexuality, even as they worked to critique the postwar culture of surveillance--watching and being watched--through which normalizing power functioned. As efforts to define normality became increasingly personal, the tensions em-bedded in its binary logic multiplied: Was normal descriptive of an average or prescriptive of an ideal? In the end, Creadick shows, a variety of statistics, assumptions, and aspirations converged to recast \"\"normality\"\" not as something innate or inborn, but rather as a quality to be actively pursued--a standard at once highly seductive and impossible to achieve because it required becoming perfectly average.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51456798130449,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51456798458129,"sku":"CIN1558498060VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1558498060.jpg?v=1763473758"},{"product_id":"vietnam-and-other-american-fantasies-book-hbruce-franklin-9781558493322","title":"Vietnam and Other American Fantasies","description":"This work is a cultural history of the Vietnam War and its continuing impact upon contemporary American society. 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In an analysis of films dating from America's first Red Scare in the wake of the 1917 Bolshevik Revolution to the collapse of the Berlin Wall in 1989, Tony Shaw examines the complex relationship between filmmakers, censors, politicians, and government propagandists. Movies, Shaw demonstrates, were at the center of the Cold War's battle for hearts and minds. Hollywood's comedies, love stories, musicals, thrillers, documentaries, and science fiction shockers played a critical dual role: on the one hand teaching millions of Americans why communism represented the greatest threat their country had ever faced, and on the other selling America's liberal-capitalist ideas around the globe. Drawing on declassified government documents, studio archives, and filmmakers' private papers, Shaw reveals the different ways in which cinematic propaganda was produced, disseminated, and received by audiences during the Cold War. In the process, he addresses subjects as diverse as women's fashions, McCarthyism, drug smuggling, Christianity, and American cultural diplomacy in India. Anyone seeking to understand wartime propaganda today will find striking contemporary resonance in his conclusions about Hollywood's versatility and power.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":52101791940881,"sku":"CIN1558496122G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781558496125.jpg?v=1758880882"},{"product_id":"redefining-science-book-paul-rubinson-9781625342447","title":"Redefining Science","description":"The Cold War forced scientists to reconcile their values of internationalism and objectivity with the increasingly militaristic uses of scientific knowledge. For decades, antinuclear scientists pursued nuclear disarmament in a variety of ways, from grassroots activism to transnational diplomacy and government science advising. The U.S. government ultimately withstood these efforts, redefining science as a strictly technical endeavor that enhanced national security and deeming science that challenged nuclear weapons on moral grounds \"\"emotional\"\" and patently unscientific. In response, many activist scientists restricted themselves to purely technical arguments for arms control. When antinuclear protest erupted in the 1980s, grassroots activists had moved beyond scientific and technical arguments for disarmament. Grounding their stance in the idea that nuclear weapons were immoral, they used the \"\"emotional\"\" arguments that most scientists had abandoned.Redefining Science shows that the government achieved its Cold War \"\"consensus\"\" only by active opposition to powerful dissenters and helps explain the current and uneasy relationship between scientists, the public, and government in debates over issues such as security, energy, and climate change.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53076668580113,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53076669038865,"sku":"CIN1625342446VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781625342447.jpg?v=1769742947"}],"url":"https:\/\/www.worldofbooks.com\/collections\/culture-politics-and-the-cold-war-book-series.oembed?page=2","provider":"World of Books ","version":"1.0","type":"link"}