{"title":"Marketing Management","description":"\u003cp\u003eNavigate the complexities of modern marketing with this essential collection. From branding to digital strategy, discover expert insights and proven techniques to elevate your marketing management skills and drive business success.\u003c\/p\u003e","products":[{"product_id":"business-development-book-santino-spencer-9781088015230","title":"Business Development","description":"\u003cp\u003e\u003cem\u003eAre you looking to assess your organization's performance and looking for ways to improve organizational growth and prospects?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAre you unsure how to go about creating relationships, strong strategies, brand awareness, and marketplace expansion?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAre you struggling to establish a big-picture view or long-term growth perspective in your business development strategy?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBusiness Development is the guide you need  We will teach you how to establish your business development strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful business development.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOrganizations always look at one of the best ways to boost revenue, and lower its cost through growth. Business development sees growth as its endgame. Growth is one of the most typical metrics for measuring the success of the bottom line. Business development uses a key process of devising a strategy to increase revenue and decrease expenses going out. Focusing on business development can help identify the products and markets that are most successful with the greatest profit potential, allowing the organization to see which objectives to go after clearly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBusiness Development provides you some pointers and tips for navigating a business development strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn a comprehensive step-by-step reference format, each chapter corresponds to a specific element of business development. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cp\u003e- How to identify your target market\u003c\/p\u003e\u003cp\u003e- Understanding your customer base and competitors\u003c\/p\u003e\u003cp\u003e- How to identify the type of business you are running\u003c\/p\u003e\u003cp\u003e- Setting and prioritizing SMART goals\u003c\/p\u003e\u003cp\u003e- How to generate leads\u003c\/p\u003e\u003cp\u003e- Increasing website traffic\u003c\/p\u003e\u003cp\u003e- Using sales funnels to generate engaging leads\u003c\/p\u003e\u003cp\u003e- Understanding how viral marketing works\u003c\/p\u003e\u003cp\u003e- And much more \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTo help you on this journey of achieving the goal of becoming a business developer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful business development. Let's get started \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51018468426001,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51018470981905,"sku":"NIN9781088015230","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52670379852049,"sku":"NLS9781088015230","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088015239.jpg?v=1750822499"},{"product_id":"social-media-marketing-book-santino-spencer-9781088213995","title":"Social Media Marketing","description":"\u003cem\u003eHow do you build long-term, lasting relationships with your customers?\u003c\/em\u003e\u003cem\u003e \u003c\/em\u003e\u003cem\u003eWhat are good tools to communicate instantly back and forth with your customers the same way you would do if you were chatting with a friend?\u003c\/em\u003e\u003cem\u003e \u003c\/em\u003e\u003cem\u003eHow to allow your business to build a community where customers can come and feel like they belong?\u003c\/em\u003e \u003cp\u003eSocial Media Marketing is the guide you need  We will teach you how to establish your social media marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful social media marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eThe digital space is a popular one. Popularity means this space will be crowded with thousands, if not millions of businesses, all vying for the attention of the customers. To stand out in the minds of your customers, you need to use social media platforms to develop a consistent message, voice, look and feel consistently sharing and defining your unique message is extremely relevant and valuable to your target audience. You stand out before your brand look \u0026amp; feel is different, but you also stand out because of the language you use to speak to your audience.\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSocial Media Marketing provides you some pointers and tips for navigating a social media marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn a comprehensive step-by-step reference format, each chapter corresponds to a specific element of social media marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.\u003c\/p\u003e \u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eUnderstanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social media\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eTo help you on this journey of achieving the goal of becoming a social media marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful social media marketing. Let's get started \u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51018709467409,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51018712383761,"sku":"NIN9781088213995","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52687890317585,"sku":"NLS9781088213995","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088213995.jpg?v=1750822615"},{"product_id":"marketing-strategy-book-santino-spencer-9781088181188","title":"Marketing Strategy","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51018790338833,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51018793910545,"sku":"NIN9781088181188","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52674137522449,"sku":"NLS9781088181188","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/108818118X.jpg?v=1751400504"},{"product_id":"business-branding-book-santino-spencer-9781088196410","title":"Business Branding","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51018920788241,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51018923376913,"sku":"NIN9781088196410","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52688520773905,"sku":"NLS9781088196410","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088196411.jpg?v=1750822605"},{"product_id":"advertising-strategy-book-santino-spencer-9781088210109","title":"Advertising Strategy","description":"\u003cp\u003eAdvertising Strategy - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Digital Marketing and Business Development.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eMARKETING STRATEGY: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management \u0026amp; Research.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to understand the customer\u003c\/li\u003e\n\u003cli\u003eWays to navigate market analysis\u003c\/li\u003e\n\u003cli\u003eThe importance of the role that competition plays in strategy\u003c\/li\u003e\n\u003cli\u003eWhy distribution matters to your brand and consumers\u003c\/li\u003e\n\u003cli\u003eThe importance of the Marketing Mix\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eHow to review and assess your marketing strategy\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eDIGITAL MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing \u0026amp; Online Retargeting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eWhy digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, \u003cem\u003ethe VERY BEST \u003c\/em\u003eapproach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eBUSINESS DEVELOPMENT: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic \u0026amp; Viral Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cp\u003e- How to identify your target market\u003c\/p\u003e\u003cp\u003e- Understanding your customer base and competitors\u003c\/p\u003e\u003cp\u003e- How to identify the type of business you are running\u003c\/p\u003e\u003cp\u003e- Setting and prioritizing SMART goals\u003c\/p\u003e\u003cp\u003e- How to generate leads\u003c\/p\u003e\u003cp\u003e- Increasing website traffic\u003c\/p\u003e\u003cp\u003e- Using sales funnels to generate engaging leads\u003c\/p\u003e\u003cp\u003e- Understanding how viral marketing works\u003c\/p\u003e\u003cp\u003e- And much more \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51019102290193,"sku":"NIN9781088210109","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52689469473041,"sku":"NLS9781088210109","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088210104.jpg?v=1751111805"},{"product_id":"digital-marketing-book-santino-spencer-9781088207482","title":"Digital Marketing","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51019136729361,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019139744017,"sku":"NIN9781088207482","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52689390534929,"sku":"NLS9781088207482","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088207480.jpg?v=1751111801"},{"product_id":"influencer-marketing-book-santino-spencer-9781088216606","title":"Influencer Marketing","description":"\u003cp\u003eInfluencer Marketing - 3 Manuscripts in 1 Book, Including: Social Media Marketing, Content Marketing and Mobile Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eSOCIAL MEDIA MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Social Media Advertising, Influencer Marketing \u0026amp; Platform Audience Growth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eUnderstanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social media\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eCONTENT MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization \u0026amp; Copywriting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat content marketing is, how it began, and what it has achieved to date for companies\u003c\/li\u003e\n\u003cli\u003eUnderstanding the value proposition of content marketing\u003c\/li\u003e\n\u003cli\u003eHow to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors\u003c\/li\u003e\n\u003cli\u003eUnderstanding the different types of content and how they work best to pursue some goals rather than others\u003c\/li\u003e\n\u003cli\u003eHow to set-up a road map to navigate your way to set up a content marketing plan\u003c\/li\u003e\n\u003cli\u003eUseful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content\u003c\/li\u003e\n\u003cli\u003eDetails of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey\u003c\/li\u003e\n\u003cli\u003eDelivering the right sort of content that not only captivates your audience but also leads to sales\u003c\/li\u003e\n\u003cli\u003eThe right content channels for your content\u003c\/li\u003e\n\u003cli\u003eThe seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eMOBILE MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing \u0026amp; Location Based Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe importance of mobile strategy\u003c\/li\u003e\n\u003cli\u003eStrategies for Push Notifications\u003c\/li\u003e\n\u003cli\u003eThe importance A\/B testing\u003c\/li\u003e\n\u003cli\u003eHow to understand the critical components of App Marketing Funnels\u003c\/li\u003e\n\u003cli\u003eThe power of SMS marketing\u003c\/li\u003e\n\u003cli\u003eWhat Location-Based Marketing is\u003c\/li\u003e\n\u003cli\u003eHow social media plays into Mobile Marketing\u003c\/li\u003e\n\u003cli\u003eWhat QR codes are\u003c\/li\u003e\n\u003cli\u003eHow QR codes can transform the customer experience\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51019340775697,"sku":"NIN9781088216606","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52134415892753,"sku":"NLS9781088216606","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088216609.jpg?v=1751334480"},{"product_id":"marketing-metrics-book-santino-spencer-9781088204818","title":"Marketing Metrics","description":"\u003cp\u003eMarketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eMARKETING ANALYTICS: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights \u0026amp; Forecasting Modeling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to determine stakeholders\u003c\/li\u003e\n\u003cli\u003eWays to navigate data integration\u003c\/li\u003e\n\u003cli\u003eThe importance of key performance indicators\u003c\/li\u003e\n\u003cli\u003eWays of implementing analytics\u003c\/li\u003e\n\u003cli\u003eThe importance of data governance\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eThe role of IT\u003c\/li\u003e\n\u003cli\u003eHow to measure success\u003c\/li\u003e\n\u003cli\u003eWhat to look for with Vendors\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eDIGITAL MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing \u0026amp; Online Retargeting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eWhy digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, \u003cem\u003ethe VERY BEST \u003c\/em\u003eapproach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eMARKETING STRATEGY: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management \u0026amp; Research.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to understand the customer\u003c\/li\u003e\n\u003cli\u003eWays to navigate market analysis\u003c\/li\u003e\n\u003cli\u003eThe importance of the role that competition plays in strategy\u003c\/li\u003e\n\u003cli\u003eWhy distribution matters to your brand and consumers\u003c\/li\u003e\n\u003cli\u003eThe importance of the Marketing Mix\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eHow to review and assess your marketing strategy\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51019351654673,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019353882897,"sku":"NIN9781088204818","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52674718957841,"sku":"NLS9781088204818","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088204813.jpg?v=1750822608"},{"product_id":"marketing-management-book-santino-spencer-9781088213124","title":"Marketing Management","description":"\u003cp\u003eMARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eMARKETING STRATEGY: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management \u0026amp; Research.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eBUSINESS BRANDING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Brand Management, Reputation Management, Business Communication \u0026amp; Storytelling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eDIGITAL MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing \u0026amp; Online Retargeting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4)\u003c\/p\u003e\u003cp\u003eSOCIAL MEDIA MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Social Media Advertising, Influencer Marketing \u0026amp; Platform Audience Growth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5)\u003c\/p\u003e\u003cp\u003eMARKETING ANALYTICS: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights \u0026amp; Forecasting Modeling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e6)\u003c\/p\u003e\u003cp\u003eCONTENT MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization \u0026amp; Copywriting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e7)\u003c\/p\u003e\u003cp\u003eBUSINESS DEVELOPMENT: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic \u0026amp; Viral Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e8)\u003c\/p\u003e\u003cp\u003eMOBILE MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing \u0026amp; Location Based Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSTART MARKETING MANAGEMENT TODAY \u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51019407687953,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019409785105,"sku":"NIN9781088213124","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52681845408017,"sku":"NLS9781088213124","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/108821312X.jpg?v=1751048771"},{"product_id":"marketing-analytics-book-santino-spencer-9781088186817","title":"Marketing Analytics","description":"\u003cp\u003e\u003cem\u003eAre you new to marketing or struggling to get started with understanding marketing analytics?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDo you want to be able to answer questions like - how do our marketing activities compare to the competition?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAre your marketing resources properly allocated?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMarketing Analytics is the guide you need  We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful marketing analytics.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMarketing analytics encompasses technologies and processes that enable marketing strategists to evaluate the success of their initiatives. Strategists accomplish this by measuring performance in the various channels they are present in, business metrics like marketing effectiveness, marking attribution, and return on investment (ROI). The purpose of marketing analytics is to collect data from across all marketing channels and consolidate it into a market view.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eMarketing Analytics provides you some pointers and tips for navigating a marketing analytics strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn a comprehensive step-by-step reference format, each chapter corresponds to a specific element of marketing analytics. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to determine stakeholders\u003c\/li\u003e\n\u003cli\u003eWays to navigate data integration\u003c\/li\u003e\n\u003cli\u003eThe importance of key performance indicators\u003c\/li\u003e\n\u003cli\u003eWays of implementing analytics\u003c\/li\u003e\n\u003cli\u003eThe importance of data governance\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eThe role of IT\u003c\/li\u003e\n\u003cli\u003eHow to measure success\u003c\/li\u003e\n\u003cli\u003eWhat to look for with Vendors\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTo help you on this journey of achieving the goal of becoming a marketing analyst, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful marketing analytics. Let's get started \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51019465982225,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019468603665,"sku":"NIN9781088186817","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52687634891025,"sku":"NLS9781088186817","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088186815.jpg?v=1751269115"},{"product_id":"brand-management-book-santino-spencer-9781088208380","title":"Brand Management","description":"\u003cp\u003eBrand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eBUSINESS BRANDING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Brand Management, Reputation Management, Business Communication \u0026amp; Storytelling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImportance of branding\u003c\/li\u003e\n\u003cli\u003eUnderstanding brand purpose with examples\u003c\/li\u003e\n\u003cli\u003eActionable steps that will help you build a brand trusted by people\u003c\/li\u003e\n\u003cli\u003eIdentifying the audience for your brand\u003c\/li\u003e\n\u003cli\u003eTypes of competitors and tips on identifying them\u003c\/li\u003e\n\u003cli\u003eA comprehensive guide to market research\u003c\/li\u003e\n\u003cli\u003eHow to formulate your mission statement\u003c\/li\u003e\n\u003cli\u003eChoosing the right brand name\u003c\/li\u003e\n\u003cli\u003eMarketing strategies to spread the word about your brand\u003c\/li\u003e\n\u003cli\u003eInnovative ideas to make your brand stand out\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eMARKETING STRATEGY: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management \u0026amp; Research.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to understand the customer\u003c\/li\u003e\n\u003cli\u003eWays to navigate market analysis\u003c\/li\u003e\n\u003cli\u003eThe importance of the role that competition plays in strategy\u003c\/li\u003e\n\u003cli\u003eWhy distribution matters to your brand and consumers\u003c\/li\u003e\n\u003cli\u003eThe importance of the Marketing Mix\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eHow to review and assess your marketing strategy\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eBUSINESS DEVELOPMENT: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic \u0026amp; Viral Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cp\u003e- How to identify your target market\u003c\/p\u003e\u003cp\u003e- Understanding your customer base and competitors\u003c\/p\u003e\u003cp\u003e- How to identify the type of business you are running\u003c\/p\u003e\u003cp\u003e- Setting and prioritizing SMART goals\u003c\/p\u003e\u003cp\u003e- How to generate leads\u003c\/p\u003e\u003cp\u003e- Increasing website traffic\u003c\/p\u003e\u003cp\u003e- Using sales funnels to generate engaging leads\u003c\/p\u003e\u003cp\u003e- Understanding how viral marketing works\u003c\/p\u003e\u003cp\u003e- And much more \u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51019630379281,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019632771345,"sku":"NIN9781088208380","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52666626638097,"sku":"NLS9781088208380","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/108820838X.jpg?v=1751174464"},{"product_id":"marketing-research-book-santino-spencer-9781088223437","title":"Marketing Research","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51019679531281,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019681890577,"sku":"NIN9781088223437","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52149210218769,"sku":"NLS9781088223437","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088223435.jpg?v=1751367484"},{"product_id":"mobile-advertising-book-santino-spencer-9781088200629","title":"Mobile Advertising","description":"\u003cp\u003eMobile Advertising - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Marketing Strategy and Digital Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eMOBILE MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing \u0026amp; Location Based Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe importance of mobile strategy\u003c\/li\u003e\n\u003cli\u003eStrategies for Push Notifications\u003c\/li\u003e\n\u003cli\u003eThe importance A\/B testing\u003c\/li\u003e\n\u003cli\u003eHow to understand the critical components of App Marketing Funnels\u003c\/li\u003e\n\u003cli\u003eThe power of SMS marketing\u003c\/li\u003e\n\u003cli\u003eWhat Location-Based Marketing is\u003c\/li\u003e\n\u003cli\u003eHow social media plays into Mobile Marketing\u003c\/li\u003e\n\u003cli\u003eWhat QR codes are\u003c\/li\u003e\n\u003cli\u003eHow QR codes can transform the customer experience\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eMARKETING STRATEGY: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management \u0026amp; Research.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to understand the customer\u003c\/li\u003e\n\u003cli\u003eWays to navigate market analysis\u003c\/li\u003e\n\u003cli\u003eThe importance of the role that competition plays in strategy\u003c\/li\u003e\n\u003cli\u003eWhy distribution matters to your brand and consumers\u003c\/li\u003e\n\u003cli\u003eThe importance of the Marketing Mix\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eHow to review and assess your marketing strategy\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eDIGITAL MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing \u0026amp; Online Retargeting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eWhy digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, \u003cem\u003ethe VERY BEST \u003c\/em\u003eapproach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51019684249873,"sku":"NIN9781088200629","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52677861671185,"sku":"NLS9781088200629","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1088200621.jpg?v=1751367476"},{"product_id":"vertikales-marketing-book-gerhard-thies-9783110066777","title":"Vertikales Marketing","description":"Keine ausführliche Beschreibung für \"Vertikales Marketing\" verfügbar.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52333470220561,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52333470875921,"sku":"NLS9783110066777","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110066777.jpg?v=1758154877"},{"product_id":"location-based-marketing-book-santino-spencer-9781088241684","title":"Location Based Marketing","description":null,"brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52334777860369,"sku":"NLS9781088241684","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53251693183249,"sku":"NIN9781088241684","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088241684.jpg?v=1758157958"},{"product_id":"business-communication-book-santino-spencer-9781088224854","title":"Business Communication","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52401281270033,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52401282023697,"sku":"NLS9781088224854","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088224854.jpg?v=1758754159"},{"product_id":"situative-marketingstrategien-book-torsten-tomczak-9783110122374","title":"Situative Marketingstrategien","description":"Keine ausführliche Beschreibung für \"Situative Marketingstrategien\" verfügbar.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52427583652113,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52427584504081,"sku":"NLS9783110122374","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110122374.jpg?v=1759161430"},{"product_id":"glaubwurdigkeit-in-der-marketingkommunikation-book-martin-eisend-9783824479818","title":"Glaubwurdigkeit in der Marketingkommunikation","description":"In allen Bereichen der Gesellschaft nicht nur im Marketing ist eine Zunahme von Kommunikationsaktivit ten zur Beeinflussung von Konsumenten, W hlern oder Mit- gliedern von Organisationen zu beobachten. Andererseits hat vor allem durch das In- ternet die Zug nglichkeit und Verf gbarkeit von Informationen dramatisch zugenom- men, wobei die Beurteilung dieser Informationen und ihrer Quellen nicht leichter ge- worden ist. In einem solchen Umfeld hat es die einzelne Botschaft immer schwerer, zu ihren Adressaten durchzudringen und Wirkungen zu entfalten. Die Glaubw rdigkeit einer Botschaft bzw. einer Informationsquelle gilt dabei als ein wesentlicher Erfolgs- faktor. So besteht in Theorie und Praxis des Marketing Einvernehmen dar ber, dass Glaubw rdigkeit die Wirkung marktbezogener Kommunikationsrna nahmen wesent- lich bestimmt. Gleichwohl sind theoretische Erkenntnisse und empirische Ergebnisse zur Glaubw rdigkeit in der Marketingkommunikation eher begrenzt und l ckenhaft: Was gen au verbirgt sich hinter dem Konzept der Glaubw rdigkeit in der Marketing- kommunikation? Was kann ein Anbieter tun, um seine Glaubw rdigkeit zu steigern? Welche Wirkungen erreicht ein glaubw rdiger Anbieter beim Kunden? Zur Beantwortung dieser Fragen hat Martin Eisend auf der Basis theoretischer Grund- lagen aus dem Bereich der Sozialpsychologie und Marketingforschung zwei umfas- sende empirische Untersuchungen durchgef hrt. Einmal untersucht er anhand speziell erhobener Daten die zentralen Komponenten der Glaubw rdigkeit in der Marketing- kommunikation und kl rt damit die Frage nach Wesen und Inhalt dieses Konzepts. Anschlie end analysiert und integriert er relevante empirische Untersuchungen im Rahmen einer Metaanalyse und zeigt damit die Faktoren auf, mit denensich Glaub- w rdigkeit steigern l sst sowie das Ausma  der Wirkungen von Glaubw rdigkeit beim Adressaten der Marketingkommunikation.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52428466782481,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52428467503377,"sku":"NLS9783824479818","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783824479818.jpg?v=1759164242"},{"product_id":"management-strategischer-kooperationen-zwischen-hersteller-und-handel-book-marc-schmickler-9783824473984","title":"Management strategischer Kooperationen zwischen Hersteller und Handel","description":"Marc Schmickler entwickelt einen strategischen Bezugsrahmen f r das Management von ECR-Kooperationen.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52454618759441,"sku":"NLS9783824473984","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783824473984.jpg?v=1759371714"},{"product_id":"placebo-effekte-im-marketing-book-anja-fell-9783834920966","title":"Placebo-Effekte im Marketing","description":"Auf den ersten Blick überrascht es etwas, dass der aus der Medizin bekannte Fachbegriff „Placebo-Effekt“ hier mit Fragestellungen aus Marketing und Konsumentenverhalten in V- bindung gebracht wird. Die bisher geringe Zahl von Veröffentlichungen zu diesem Them- bereich lässt aber sowohl dessen theoretische Relevanz als auch sein Potenzial für praktische Anwendungen in einzelnen Branchen insbesondere des Dienstleistungssektors erkennen. Durch eine Veröffentlichung von Shiv u. a. im hochrangigen Journal of Marketing Research im Jahre 2005 ist in die Literatur zur Marketingforschung das Konzept eines Placebo-Effekts völlig neu eingeführt und empirisch bestätigt worden. Im Wesentlichen geht es bei Placebo- Effekten im Marketing darum, dass „extrinsische“ Produkteigenschaften (z. B. Preis oder Marke) Einfluss auf die Wirkung bzw. den Nutzen eines Produkts im engeren Sinne haben (z. B. Wirkung von Medikamenten oder Nahrungsmitteln). Dabei geht es also nicht um den seit längerer Zeit bekannten Effekt, dass derartige Produktmerkmale (nur) die entsprechenden Einschätzungen von Konsumenten oder deren Zufriedenheit beeinflussen. Die Dissertation von Frau Fell beinhaltet sowohl eine umfassende theoretische Diskussion des Problemkreises als auch die Ergebnisse eigener empirischer Untersuchungen, in denen die Ergebnisse von Shiv u. a. (2005) repliziert und erweitert werden. In den Wirtschaftswissenschaften, insbesondere in der VWL und der Marketingwissenschaft, hat der Begriff „Nutzen“ seit langer Zeit grundlegende Bedeutung. Den Hintergrund dafür bildet die Bedeutung des Nutzens bei Austauschprozessen, die ja wiederum der zentrale - genstand der Marketingwissenschaft sind. Frau Fell untersucht also das Nutzenkonzept in diesem Zusammenhang und reflektiert dieseskritisch.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52537962529041,"sku":"NLS9783834920966","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783834920966.jpg?v=1760680140"},{"product_id":"werbung-als-marketinginstrument-book-gnther-haedrich-9783110066760","title":"Werbung als Marketinginstrument","description":"Keine ausführliche Beschreibung für \"Werbung als Marketinginstrument\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52585053258001,"sku":"NLS9783110066760","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110066760.jpg?v=1761051973"},{"product_id":"internationales-vertriebsmanagement-fur-industrieguter-book-christian-schmitz-9783835002180","title":"Internationales Vertriebsmanagement für Industriegüter","description":"Am Beispiel des internationalen Industrieg tervertriebs untersucht Christian Schmitz, die Zusammenarbeit zwischen Herstellern und internationalen Vertriebspartnern. Im Mittelpunkt stehen die Konzeptualisierung und Operationalisierung des Konstrukts Channel Member Satisfaction. Der Autor analysiert, welche internen und externen Determinanten aus lokaler Sicht der Vertriebspartner die Qualit t der Zusammenarbeit bestimmen, und pr sentiert Ans tze zur Vertriebsgestaltung, um die Zusammenarbeit zwischen Herstellern und ihren Vertriebspartnern zu verbessern.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52585507881233,"sku":"NLS9783835002180","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783835002180.jpg?v=1761052972"},{"product_id":"verkaufsfrderung-book-peter-m-cristofolini-9783110074116","title":"Verkaufsfrderung","description":"Keine ausführliche Beschreibung für \"Verkaufsförderung\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52589123993873,"sku":"NLS9783110074116","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110074116.jpg?v=1761059429"},{"product_id":"strategisches-management-und-marketing-book-edgar-kreilkamp-9783110099522","title":"Strategisches Management und Marketing","description":"Keine ausführliche Beschreibung für \"Strategisches Management und Marketing\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52595731038481,"sku":"NLS9783110099522","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110099522.jpg?v=1761071590"},{"product_id":"handels-marketing-book-werner-hasitschka-9783110098778","title":"Handels-Marketing","description":"Keine ausführliche Beschreibung für \"Handels-Marketing\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52596971733265,"sku":"NLS9783110098778","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110098778.jpg?v=1761073512"},{"product_id":"angebotspolitik-book-roland-berger-9783110074109","title":"Angebotspolitik","description":"Keine ausführliche Beschreibung für \"Angebotspolitik\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52597253406993,"sku":"NLS9783110074109","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110074109.jpg?v=1761074020"},{"product_id":"consumer-confusion-im-handel-book-markus-schweizer-9783824483587","title":"Consumer Confusion im Handel","description":"Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52616731787537,"sku":"NLS9783824483587","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783824483587.jpg?v=1761528193"},{"product_id":"veranderungsprozesse-in-der-distribution-book-achim-sauer-9783835001619","title":"Veränderungsprozesse in der Distribution","description":"Achim Sauer analysiert zentrale Aspekte des Management- und Entscheidungverhaltens wahrend distributiver Transformationsprozesse. Im Mittelpunkt stehen sowohl Aspekte zur analytisch-planerischen Vorarbeit zu Veranderungen und zum integrativen Umgang mit den bestehenden Absatzsystemen als auch Fragen zur Rolle einer intensiven Markt- und Wettbewerbsorientierung. Er integriert ein breites Spektrum relevanter Dimensionen zu einem Gesamtmodell und untersucht unter Einbeziehung situativer Faktoren typische Verhaltensmuster auf ihr Erfolgspotenzial.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52617905832209,"sku":"NLS9783835001619","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783835001619.jpg?v=1761531664"},{"product_id":"profilierung-von-dienstleistungsmarken-in-vertikalen-systemen-book-claudia-meffert-9783824477203","title":"Profilierung von Dienstleistungsmarken in vertikalen Systemen","description":"Claudia Meffert integriert die vielfaltigen Erkenntnisse zum Management von Markenportfolios, der Markentrans-fer-forschung und des vertikalen Marketing und entwickelt sie mit Blick auf das Management von Dienstleistungsmarken weiter.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52619836195089,"sku":"NLS9783824477203","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783824477203.jpg?v=1761536979"},{"product_id":"information-und-kaufentscheidung-book-alfred-kuss-9783110104783","title":"Information und Kaufentscheidung","description":"Keine ausführliche Beschreibung für \"Information und Kaufentscheidung\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52627333120273,"sku":"NLS9783110104783","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110104783.jpg?v=1761693277"},{"product_id":"operationale-entscheidungshilfen-fr-die-marketingplanung-book-gnther-haedrich-9783110068825","title":"Operationale Entscheidungshilfen fr die Marketingplanung","description":"Keine ausführliche Beschreibung für \"Operationale Entscheidungshilfen für die Marketingplanung\" verfügbar.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52630331228433,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52630332047633,"sku":"NLS9783110068825","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110068825.jpg?v=1761779198"},{"product_id":"operationale-verfahren-der-markt-und-sozialforschung-book-gnther-haedrich-9783110069808","title":"Operationale Verfahren der Markt- und Sozialforschung","description":"Keine ausführliche Beschreibung für \"Operationale Verfahren der Markt- und Sozialforschung\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52630351872273,"sku":"NLS9783110069808","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110069808.jpg?v=1761779251"},{"product_id":"sozialer-abstieg-und-konsum-book-eva-diana-wendt-9783834923561","title":"Sozialer Abstieg und Konsum","description":"Eva Wendt geht der Frage nach, wie Individuen mit einer Schm lerung ihrer individuellen finanziellen Ressourcen umgehen und wie sich dies auf ihr Konsumverhalten auswirkt. Sie analysiert quantitative Sekund rdaten und eigens erhobene qualitative Daten und identifiziert sowohl zentrale emotions- und problemorientierte Bew ltigungsreaktionen von Individuen als auch verschiedene Strategien der alternativen Bed rfnisbefriedigung.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52662329049361,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52662329835793,"sku":"NLS9783834923561","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783834923561.jpg?v=1762269253"},{"product_id":"vertrauen-in-kundenbeziehungen-book-alexander-rossmann-9783834921888","title":"Vertrauen in Kundenbeziehungen","description":"Alexander Rossmann zeigt auf, wie sich das Vertrauen von Kunden stimulieren lasst und welche Verhaltensweisen zu vermeiden sind. Dabei werden personale und organisationale Vertrauensstrategien konzeptionell entwickelt und am Beispiel der IT-Branche empirisch untersucht.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52662577299729,"sku":"NLS9783834921888","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783834921888.jpg?v=1762269828"},{"product_id":"kompetenzbasiertes-markenmanagement-in-verlagsunternehmen-book-cornelia-geiler-9783834917959","title":"Kompetenzbasiertes Markenmanagement in Verlagsunternehmen","description":"Cornelia Gei ler zeigt, wie sich ein ganzheitlicher Ansatz aus dem strategischen Management f r das F hren von Marken und insbesondere Medienmarken verwenden l sst. Die Idee des kompetenzbasierten Medienmarkenmanagements integriert Aspekte wie Marktumfeld, organisationsspezifische Kriterien und Mitarbeiterf hrung.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52662737862929,"sku":"NLS9783834917959","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783834917959.jpg?v=1762270217"},{"product_id":"kundenwunsche-im-personlichen-verkauf-book-pakize-schuchertgler-9783824472802","title":"Kundenwünsche im persönlichen Verkauf","description":"Pakize Schuchert-G ler entwickelt einen informationstheoretisch fundierten Ansatz zur Erkl rung des Erfolges von Verk ufern.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52666046284049,"sku":"NLS9783824472802","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783824472802.jpg?v=1762278923"},{"product_id":"die-wirkung-von-glaubwurdigkeit-in-der-marketingkommunikation-book-franziska-ksterrohde-9783834921161","title":"Die Wirkung von Glaubwurdigkeit in der Marketingkommunikation","description":"Franziska K ster-Rohde untersucht die Glaubw rdigkeit verschiedener Gestaltungsm glichkeiten der Marketingkommunikation und  berpr ft, inwiefern sich diese auf eine h here Effektivit t und Persuasivit t der Kommunikation auswirkt.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52666056114449,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52666056933649,"sku":"NLS9783834921161","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783834921161.jpg?v=1762278952"},{"product_id":"online-marketing-book-santino-spencer-9781088185681","title":"Online Marketing","description":null,"brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52671863980305,"sku":"NLS9781088185681","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52746299375889,"sku":"NIN9781088185681","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088185681.jpg?v=1762293418"},{"product_id":"online-marktforschung-book-holger-ltters-9783824482016","title":"Online-Marktforschung","description":"Holger L tters analysiert die klassischen Formen der Datenerhebung (telefonisch, pers nlich und schriftlich) und die Webbefragung in einem Analytic Hierarchy Process-Modell (AHP). Der zu diesem Zweck vom Autor entwickelte webAHP  bertr gt die klassische AHP-Methodik auf das Internet. Eine empirische Untersuchung innerhalb der Branche der professionellen Marktforscher zeigt die verschiedenen Strategieausrichtungen der Marktteilnehmer auf, und eine umfangreiche Sensitivit tsanalyse erlaubt tiefergehende Einblicke in die unterschiedlichen Konstellationen bei der Anwendung von Erhebungsmethoden. \u003cp\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52673097793809,"sku":"NLS9783824482016","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783824482016.jpg?v=1762296213"},{"product_id":"psychologische-marktforschung-book-ernst-f-salcher-9783110125634","title":"Psychologische Marktforschung","description":"Keine ausführliche Beschreibung für \"Psychologische Marktforschung\" verfügbar.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52675830481169,"sku":"NLS9783110125634","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110125634.jpg?v=1762302834"},{"product_id":"growth-hacking-book-santino-spencer-9781088145968","title":"Growth Hacking","description":"\u003cp\u003eGrowth Hacking - 3 Manuscripts in 1 Book, Including: Business Development, Digital Marketing and Mobile Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eBUSINESS DEVELOPMENT: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic \u0026amp; Viral Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cp\u003e- How to identify your target market\u003c\/p\u003e\u003cp\u003e- Understanding your customer base and competitors\u003c\/p\u003e\u003cp\u003e- How to identify the type of business you are running\u003c\/p\u003e\u003cp\u003e- Setting and prioritizing SMART goals\u003c\/p\u003e\u003cp\u003e- How to generate leads\u003c\/p\u003e\u003cp\u003e- Increasing website traffic\u003c\/p\u003e\u003cp\u003e- Using sales funnels to generate engaging leads\u003c\/p\u003e\u003cp\u003e- Understanding how viral marketing works\u003c\/p\u003e\u003cp\u003e- And much more \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eDIGITAL MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing \u0026amp; Online Retargeting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eWhy digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, \u003cem\u003ethe VERY BEST \u003c\/em\u003eapproach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eMOBILE MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing \u0026amp; Location Based Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe importance of mobile strategy\u003c\/li\u003e\n\u003cli\u003eStrategies for Push Notifications\u003c\/li\u003e\n\u003cli\u003eThe importance A\/B testing\u003c\/li\u003e\n\u003cli\u003eHow to understand the critical components of App Marketing Funnels\u003c\/li\u003e\n\u003cli\u003eThe power of SMS marketing\u003c\/li\u003e\n\u003cli\u003eWhat Location-Based Marketing is\u003c\/li\u003e\n\u003cli\u003eHow social media plays into Mobile Marketing\u003c\/li\u003e\n\u003cli\u003eWhat QR codes are\u003c\/li\u003e\n\u003cli\u003eHow QR codes can transform the customer experience\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52676863361297,"sku":"NLS9781088145968","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088145968.jpg?v=1762304972"},{"product_id":"vertrieb-im-industriegutergeschaft-aus-anbietersicht-book-michael-weibel-9783658048655","title":"Vertrieb im Industriegütergeschäft aus Anbietersicht","description":"​Die Bedeutung des Vertriebs in Industriegüterunternehmen ist unbestritten. In der Praxis fehlt jedoch häufig ein systematischer Ansatz, um die unterschiedlichen Kundenanforderungen in den verschiedenen Geschäftsfeldern aus Vertriebssicht differenziert bearbeiten zu können. Michael Weibel untersucht den Vertrieb innerhalb des Produkt-, System-, Zuliefer- und Anlagengeschäfts und analysiert die Relevanz unterschiedlicher Themenfelder sowie deren Erfolgswirkung. Im Mittelpunkt seiner empirischen Untersuchung stehen Aspekte des Vertriebsmanagements auf der Unternehmens- und der Mitarbeiterebene sowie Fragen zum persönlichen Verkauf.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52676999840017,"sku":"NLS9783658048655","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783658048655.jpg?v=1762305214"},{"product_id":"marketing-fundamentals-book-santino-spencer-9781088187876","title":"Marketing Fundamentals","description":"\u003cp\u003eMarketing Fundamentals - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Business Branding and Marketing Analytics.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eMARKETING STRATEGY: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management \u0026amp; Research.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to understand the customer\u003c\/li\u003e\n\u003cli\u003eWays to navigate market analysis\u003c\/li\u003e\n\u003cli\u003eThe importance of the role that competition plays in strategy\u003c\/li\u003e\n\u003cli\u003eWhy distribution matters to your brand and consumers\u003c\/li\u003e\n\u003cli\u003eThe importance of the Marketing Mix\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eHow to review and assess your marketing strategy\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eBUSINESS BRANDING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Brand Management, Reputation Management, Business Communication \u0026amp; Storytelling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImportance of branding\u003c\/li\u003e\n\u003cli\u003eUnderstanding brand purpose with examples\u003c\/li\u003e\n\u003cli\u003eActionable steps that will help you build a brand trusted by people\u003c\/li\u003e\n\u003cli\u003eIdentifying the audience for your brand\u003c\/li\u003e\n\u003cli\u003eTypes of competitors and tips on identifying them\u003c\/li\u003e\n\u003cli\u003eA comprehensive guide to market research\u003c\/li\u003e\n\u003cli\u003eHow to formulate your mission statement\u003c\/li\u003e\n\u003cli\u003eChoosing the right brand name\u003c\/li\u003e\n\u003cli\u003eMarketing strategies to spread the word about your brand\u003c\/li\u003e\n\u003cli\u003eInnovative ideas to make your brand stand out\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eMARKETING ANALYTICS: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights \u0026amp; Forecasting Modeling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to determine stakeholders\u003c\/li\u003e\n\u003cli\u003eWays to navigate data integration\u003c\/li\u003e\n\u003cli\u003eThe importance of key performance indicators\u003c\/li\u003e\n\u003cli\u003eWays of implementing analytics\u003c\/li\u003e\n\u003cli\u003eThe importance of data governance\u003c\/li\u003e\n\u003cli\u003eThe purpose of conducting financial analysis\u003c\/li\u003e\n\u003cli\u003eThe role of IT\u003c\/li\u003e\n\u003cli\u003eHow to measure success\u003c\/li\u003e\n\u003cli\u003eWhat to look for with Vendors\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52680274706705,"sku":"NLS9781088187876","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088187876.jpg?v=1762312715"},{"product_id":"mobile-marketing-book-santino-spencer-9781088205921","title":"Mobile Marketing","description":"\u003cp\u003e\u003cem\u003eAre you new to mobile marketing or struggling to get started with understanding the mobile space?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDo you want to be able to answer questions like - how do our mobile marketing activities compare to the competition?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e Are your mobile marketing resources properly allocated?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMobile Marketing\u003cem\u003e \u003c\/em\u003eis the guide you need  We will teach you how to establish your mobile marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful mobile marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMobile marketing uses a multi-channel digital strategy to target audiences who are predominately using smartphones, mobile devices, tablets, email, texting, social media, and apps. There has been a significant upswing in recent years of customers shifting their attention to a mobile platform. As a result, marketers are following suit and developing omnichannel engagements. As the world goes more digital, so does marketing. For businesses to maintain the attention of potential customers, they are shifting the strategy even more, to be more personalized and value providing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMobile Marketing provides you some pointers and tips for navigating a mobile marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn a comprehensive step-by-step reference format, each chapter corresponds to a specific element of mobile marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe importance of mobile strategy\u003c\/li\u003e\n\u003cli\u003eStrategies for Push Notifications\u003c\/li\u003e\n\u003cli\u003eThe importance A\/B testing\u003c\/li\u003e\n\u003cli\u003eHow to understand the critical components of App Marketing Funnels\u003c\/li\u003e\n\u003cli\u003eThe power of SMS marketing\u003c\/li\u003e\n\u003cli\u003eWhat Location-Based Marketing is\u003c\/li\u003e\n\u003cli\u003eHow social media plays into Mobile Marketing\u003c\/li\u003e\n\u003cli\u003eWhat QR codes are\u003c\/li\u003e\n\u003cli\u003eHow QR codes can transform the customer experience\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTo help you on this journey of achieving the goal of becoming a mobile marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful mobile marketing. Let's get started \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52686309622033,"sku":"NLS9781088205921","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52746293084433,"sku":"NIN9781088205921","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088205921.jpg?v=1762327725"},{"product_id":"reputation-management-book-santino-spencer-9781088187166","title":"Reputation Management","description":"\u003cp\u003eReputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eBUSINESS BRANDING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Brand Management, Reputation Management, Business Communication \u0026amp; Storytelling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImportance of branding\u003c\/li\u003e\n\u003cli\u003eUnderstanding brand purpose with examples\u003c\/li\u003e\n\u003cli\u003eActionable steps that will help you build a brand trusted by people\u003c\/li\u003e\n\u003cli\u003eIdentifying the audience for your brand\u003c\/li\u003e\n\u003cli\u003eTypes of competitors and tips on identifying them\u003c\/li\u003e\n\u003cli\u003eA comprehensive guide to market research\u003c\/li\u003e\n\u003cli\u003eHow to formulate your mission statement\u003c\/li\u003e\n\u003cli\u003eChoosing the right brand name\u003c\/li\u003e\n\u003cli\u003eMarketing strategies to spread the word about your brand\u003c\/li\u003e\n\u003cli\u003eInnovative ideas to make your brand stand out\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eSOCIAL MEDIA MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Social Media Advertising, Influencer Marketing \u0026amp; Platform Audience Growth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eUnderstanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social media\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eCONTENT MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization \u0026amp; Copywriting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat content marketing is, how it began, and what it has achieved to date for companies\u003c\/li\u003e\n\u003cli\u003eUnderstanding the value proposition of content marketing\u003c\/li\u003e\n\u003cli\u003eHow to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors\u003c\/li\u003e\n\u003cli\u003eUnderstanding the different types of content and how they work best to pursue some goals rather than others\u003c\/li\u003e\n\u003cli\u003eHow to set-up a road map to navigate your way to set up a content marketing plan\u003c\/li\u003e\n\u003cli\u003eUseful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content\u003c\/li\u003e\n\u003cli\u003eDetails of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey\u003c\/li\u003e\n\u003cli\u003eDelivering the right sort of content that not only captivates your audience but also leads to sales\u003c\/li\u003e\n\u003cli\u003eThe right content channels for your content\u003c\/li\u003e\n\u003cli\u003eThe seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales\u003c\/li\u003e\n\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52690364858641,"sku":"NLS9781088187166","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53150306861329,"sku":"NIN9781088187166","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088187166.jpg?v=1762337469"},{"product_id":"viral-marketing-book-santino-spencer-9781088193273","title":"Viral Marketing","description":"\u003cp\u003eViral Marketing - 3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Business Development.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1)\u003c\/p\u003e\u003cp\u003eDIGITAL MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing \u0026amp; Online Retargeting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eWhy digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, \u003cem\u003ethe VERY BEST \u003c\/em\u003eapproach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2)\u003c\/p\u003e\u003cp\u003eSOCIAL MEDIA MARKETING: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Social Media Advertising, Influencer Marketing \u0026amp; Platform Audience Growth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cul\u003eUnderstanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social media\u003cli\u003eAnd much more  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3)\u003c\/p\u003e\u003cp\u003eBUSINESS DEVELOPMENT: \u003c\/p\u003e\u003cp\u003e7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic \u0026amp; Viral Marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYOU'LL LEARN: \u003c\/p\u003e\u003cp\u003e- How to identify your target market\u003c\/p\u003e\u003cp\u003e- Understanding your customer base and competitors\u003c\/p\u003e\u003cp\u003e- How to identify the type of business you are running\u003c\/p\u003e\u003cp\u003e- Setting and prioritizing SMART goals\u003c\/p\u003e\u003cp\u003e- How to generate leads\u003c\/p\u003e\u003cp\u003e- Increasing website traffic\u003c\/p\u003e\u003cp\u003e- Using sales funnels to generate engaging leads\u003c\/p\u003e\u003cp\u003e- Understanding how viral marketing works\u003c\/p\u003e\u003cp\u003e- And much more \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52691013107985,"sku":"NLS9781088193273","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53150307451153,"sku":"NIN9781088193273","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781088193273.jpg?v=1762338851"},{"product_id":"die-rollenwahrnehmung-des-dienstleistungskunden-book-kathrin-hahn-9783658005627","title":"Die Rollenwahrnehmung des Dienstleistungskunden","description":"​Durch die obligatorische Beteiligung des Kunden an der Dienstleistungserstellung werden das Leistungsergebnis und auch die zur Leistungserstellung erforderlichen Prozesse im Unternehmen maßgeblich beeinflusst. Kathrin Hahn untersucht, wie der Kunde Wissen über seine Rolle als Kunde und Co-Produzent der Dienstleistung erwirbt und welche Wirkungen damit für das Kundenverhalten in der Dienstleistungsinteraktion einhergehen. Anhand einer Kundenbefragung wird der Einfluss der Rollenwahrnehmung auf das Zufriedenheitsurteil hinsichtlich der Dienstleistungsbegegung gezeigt. Aus den Ergebnissen leitet die Autorin Implikationen für die Dienstleistungsforschung sowie für das Management der Kundenbeteiligung bei Dienstleistungen ab.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53522744475921,"sku":"NLS9783658005627","price":0.0,"currency_code":"GBP","in_stock":false}]}],"url":"https:\/\/www.worldofbooks.com\/collections\/marketing-management-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}