{"title":"Mcgraw-Hill Engineering And Technology Management","description":null,"products":[{"product_id":"strategic-technology-management-book-frederick-betz-9780070051379","title":"Strategic Technology Management","description":"This book discusses the three imperatives of strategic development: namely, the techniques for forecasting, planning, and implementing technological strategy. A series of case histories illustrate techniques and methods. The book clarifies the distinction between technology strategy and product strategy and shows their relationship.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343450968337,"sku":"CIN0070051372G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070051372.jpg?v=1750811529"},{"product_id":"technological-forecasting-for-decision-making-book-joseph-p-martino-9780070407770","title":"Technological Forecasting for Decision Making","description":"Designed for engineers and managers in industry and manufacturing, this book describes methods for estimating the future performance of a new technology, or the likely extent of its use. Decision makers will learn how to prepare technological forecasts, how to apply them in specific situations, and how to avoid common pitfalls. Detailed discussions of all important methods in current use, together with historical examples, extensive data tables, a full listing of applicable computer programs, and computer disks (3.5\" and 5.25\") are included.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343922762001,"sku":"CIN0070407770G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070407770.jpg?v=1751195141"}],"url":"https:\/\/www.worldofbooks.com\/collections\/mcgraw-hill-engineering-and-technology-management-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}