{"title":"Media Management And Economics Series","description":"\u003cp\u003eDelve into the Media Management and Economics Series, offering insightful perspectives on the ever-evolving media landscape. Perfect for students and professionals alike, explore the future of media today.\u003c\/p\u003e","products":[{"product_id":"handbook-of-media-management-and-economics-book-alan-albarran-9780805850048","title":"Handbook of Media Management and Economics","description":"This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.  The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. 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