{"title":"Restaurant And Bar Marketing","description":null,"products":[{"product_id":"restaurant-bar-marketing-book-erik-shellenberger-9781724131706","title":"Restaurant \u0026 Bar Marketing","description":"\u003cstrong\u003eThe Experts are lying to you.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eA real, raw and relevant look at the reality of Restaurant Marketing in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the Fishbowl vs. the Ocean concept and start increasing guest counts where the NEW customers are - Google, Tripadvisor and Yelp. NOT social media. Do not listen to the one size fits all social media people who put their own best interests ahead of your restaurant's success. Learn from my decade of corporate Restaurant Marketing experience and my knowledge gained by simply ASKING the public how they decide where to eat and drink instead of guessing. \u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe marketing status quo of today is shockingly flawed which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I've learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHIS is how to improve guest counts and run a successful bar or restaurant.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eToday's Restaurant Marketing Expert is running increasingly low on the Expert part. Now more than ever, large corporate restaurant marketing teams rely on expensive social media campaigns and flashy-looking visual presentations. All of which will be seen by an decreasing number of potential customers. These marketing departments often can't differentiate between what works for them personally, and what will make your restaurant succeed. The marketing approach for a nightclub with a younger demographic is totally different for a casual restaurant or for fine dining. Yet we all this this generic plug-and-play social media marketing approach used over and over in the most hilariously misused way possible. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e Restaurant Marketing and Marketing Strategies in general have come a long way since the internet was invented. What worked a decade ago is laughable today. What worked last year is probably pretty worthless today. If your business is in a tourist-heavy environment yet your marketing approach is based in social media and not SEO (Search engine optimization) then I can promise you, your money is being wasted. Can your customers find you from Facebook if they haven't ever heard of you? Can they see your clever Instagram posts if they have no idea you exist? Tourists and people looking to make a right here, right now purchase primarily use 2 online tools - Google, Tripadvisor and Yelp. \u003c\/p\u003eStop throwing money away on insane Restaurant Marketing Campaigns geared toward an audience you don't even have \u003cbr\u003e\u003cp\u003eIn this book, I cut out all of the noise and BS of traditional Restaurant Marketing approaches and narrow it down to what works. \u003cstrong\u003eTo what we can measure and prove. \u003c\/strong\u003e To what actually brings in a positive ROI and helps improve your business and grow your guest counts. Take it from a former employee and Corporate Marketing Director who was forced to implement ridiculous Restaurant Marketing campaigns with zero accountability and zero proven success rates. I'm well versed in what doesn't work and I've seen hundreds of thousands of dollars wasted in the name of Restaurant Promotions over the years. Don't make these same mistakes and keep your money where it belongs - in your bank account.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis book is an extremely easy read and digest. I don't try to sound psudo-educated by deliberately talking over someone's head like some stuffy board-room sales-pitch. I'm only concerned about one thing - to bring more customers into your restaurant or bar. I cut out the nonsense and overthought ideas and make implementing your own Restaurant Marketing Strategy so easy that anyone can do it. No fancy degree or college intern needed.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536875200785,"sku":"GOR013675958","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49887660507409,"sku":"CIN1724131702G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50104740774161,"sku":"CIN1724131702VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51046994411793,"sku":"NIN9781724131706","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1724131702.jpg?v=1771321976"},{"product_id":"restaurant-bar-marketing-ii-book-erik-shellenberger-9781695382756","title":"Restaurant \u0026 Bar Marketing II","description":"\u003cb\u003eStart thinking like a consumer and succeed like a pro  \u003c\/b\u003e\u003cp\u003ePicture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other's paper so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do but it turns out everyone is shockingly uneducated.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis is the reality of today's Restaurant Marketing Expert.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn today's visual online world, presentation and aesthetics are more important than ever. If your business's online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends?\u003c\/p\u003e\u003cp\u003eGoogle, Yelp and Tripadvisor are often the consumer's first impression of your brand, especially in a tourist economy. Is your business dominating your competition or have you not addressed your search engine ranking because you show up if you Google your own business? Good enough right? Not even close.\u003c\/p\u003e\u003cp\u003eWhat works for your competitor's brand could be worthless for yours. Stop the copy\/ paste madness and create your own plan on your own terms \u003c\/p\u003eIf you still think \u003cb\u003eRestaurant Marketing \u003c\/b\u003e is synonymous with \u003cb\u003eSocial Media \u003c\/b\u003e you're missing the boat  \u003cp\u003eSocial media can be an effective tool to market a restaurant but when used incorrectly, it can cost you thousands of dollars per month. Ask yourself a few common sense questions - do YOU click on social media posts from restaurants and then stop on to spend your money? Do YOU click on Sponsored Ads? What's your go-to tool when on vacation to find a great place to eat or drink? I'm guessing Facebook and Instagram don't top this list. Why? You can't follow a restaurant you've never heard of  \u003c\/p\u003e\u003cp\u003eRestaurant Marketing has evolved quicker than ever yet most people who claim to be \u003cb\u003eRestaurant Marketing Experts \u003c\/b\u003e fail to realize this and still promote the same ol' tired methods that may have worked 20 years ago but are all but worthless in today's lightning quick online world. We often forget that as consumers, while searching for \u003cb\u003eRestaurants near me \u003c\/b\u003ewe use Google and Yelp almost exclusively. This is common sense yet so few restaurants include SEO (Search Engine Optimization) in their Restaurant Marketing Strategy.\u003c\/p\u003e\u003cp\u003eWhy Ranking high up in the Google results isn't visual. It isn't fun. It isn't what your average college intern even knows how to do. There aren't pictures and videos of cute kittens and playful puppies. You can't share fun photos and clever quotes with your friends. What it DOES do however, is bring traffic into your restaurant or bar. It increases business. It puts your restaurant or bar in front of your competition. It shows your brand to a whole new audience.\u003c\/p\u003e\u003cp\u003eThis audience is looking for your restaurant, not the other way around. This audience is looking to make a right here, right now purchase. This audience most likely doesn't know you exist until they see you on Google. This audience isn't looking for a discount or any type of incentive to make a visit and spend money. This audience is made up of all demographics and backgrounds, from all countries and cities across the globe. \u003c\/p\u003e\u003cp\u003eIn this book you'll learn how to showcase your restaurant to this audience in the best possible light. You'll learn how to be first in line when the hungry consumer types in that magical phrase Restaurants near me. Stop listening to the social media zombies and start implementing a Restaurant Marketing Approach that actually drives business. After all, isn't that what marketing is for Stop thinking in terms of impressions and likes and start thinking of restaurant and bar success in terms of sales. \u003cb\u003eRemember, you can't deposit likes  \u003c\/b\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536880443665,"sku":"GOR013675959","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50989764673809,"sku":"NGR9781695382756","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51046620659985,"sku":"NIN9781695382756","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1695382757.jpg?v=1750832365"}],"url":"https:\/\/www.worldofbooks.com\/collections\/restaurant-and-bar-marketing-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}