{"title":"Routledge Companions In Marketing Advertising And Communication","description":"\u003cp\u003eDelve into the world of marketing, advertising, and communication with Routledge Companions. This series provides comprehensive insights and analysis for students and professionals alike. Start exploring today!\u003c\/p\u003e","products":[{"product_id":"routledge-companion-to-critical-marketing-book-mark-tadajewski-9780367656089","title":"The Routledge Companion to Critical Marketing","description":"The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.    It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50697844588817,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697848127761,"sku":"NGR9780367656089","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521432023313,"sku":"NLS9780367656089","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367656086.jpg?v=1750813932"},{"product_id":"routledge-companion-to-consumer-behavior-analysis-book-gordon-foxall-9781032242460","title":"The Routledge Companion to Consumer Behavior Analysis","description":"The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.  This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice.  This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698184425745,"sku":"NGR9781032242460","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51182018855185,"sku":"NIN9781032242460","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52402288492817,"sku":"NLS9781032242460","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032242469.jpg?v=1750854158"},{"product_id":"routledge-companion-to-marketing-and-feminism-book-pauline-maclaran-9781032187563","title":"The Routledge Companion to Marketing and Feminism","description":"This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.   In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The \"F\" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work\/family balance on the back of other women’s exploitation.   Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50698833985809,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698836148497,"sku":"NGR9781032187563","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032187565.jpg?v=1750751130"},{"product_id":"routledge-companion-to-public-relations-book-donnalyn-pompper-9780367675387","title":"The Routledge Companion to Public Relations","description":"Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.  The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future.  This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51001639436561,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51001641632017,"sku":"NIN9780367675387","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52532422836497,"sku":"NLS9780367675387","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367675382.jpg?v=1750739641"},{"product_id":"routledge-companion-to-corporate-branding-book-oriol-iglesias-9781032252599","title":"The Routledge Companion to Corporate Branding","description":"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.   The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field.   This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51017829810449,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51017832497425,"sku":"NIN9781032252599","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52594053054737,"sku":"NLS9781032252599","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032252596.jpg?v=1750983621"},{"product_id":"routledge-companion-to-strategic-marketing-book-bodo-b-schlegelmilch-9781138489097","title":"The Routledge Companion to Strategic Marketing","description":"The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.  Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A\u0026amp;M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy.   Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51020259033361,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51020260802833,"sku":"NIN9781138489097","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52335047573777,"sku":"NLS9781138489097","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138489093.jpg?v=1750918824"},{"product_id":"routledge-companion-to-marketing-and-feminism-book-pauline-maclaran-9780367477578","title":"The Routledge Companion to Marketing and Feminism","description":"This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.   In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The \"F\" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work\/family balance on the back of other women’s exploitation.   Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51080930296081,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51080934719761,"sku":"NIN9780367477578","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52427063001361,"sku":"NLS9780367477578","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367477572.jpg?v=1750877913"},{"product_id":"routledge-companion-to-contemporary-brand-management-book-francesca-dall-olmo-riley-9781032242392","title":"The Routledge Companion to Contemporary Brand Management","description":"The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.   Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.   Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51181995163921,"sku":"NIN9781032242392","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52428606963985,"sku":"NLS9781032242392","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032242396.jpg?v=1750951117"},{"product_id":"routledge-companion-to-corporate-branding-book-oriol-iglesias-9780367476632","title":"The Routledge Companion to Corporate Branding","description":"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.   The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field.   This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51184725491985,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51184728146193,"sku":"NIN9780367476632","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52136124219665,"sku":"NLS9780367476632","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367476630.jpg?v=1750909306"},{"product_id":"routledge-companion-to-public-relations-book-donnalyn-pompper-9780367654641","title":"The Routledge Companion to Public Relations","description":"Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.  The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future.  This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51294260101393,"sku":"NIN9780367654641","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52434205245713,"sku":"NLS9780367654641","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367654644.jpg?v=1751390272"},{"product_id":"routledge-companion-to-marketing-and-society-book-krzysztof-kubacki-9780367463083","title":"The Routledge Companion to Marketing and Society","description":"The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended).  This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking.  This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51296690143505,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51296693649681,"sku":"NIN9780367463083","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52351522275601,"sku":"NLS9780367463083","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367463083.jpg?v=1750909293"},{"product_id":"routledge-companion-to-marketing-and-sustainability-book-ken-peattie-9781032535043","title":"The Routledge Companion to Marketing and Sustainability","description":"This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space.  Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability.  Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.  Chapter 14 of this book is freely available as a downloadable Open Access PDF at http:\/\/www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.  Chapter 23 of this book is freely available as a downloadable Open Access PDF at http:\/\/www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597614711057,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51597615038737,"sku":"NGR9781032535043","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52585558212881,"sku":"NLS9781032535043","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032535040.jpg?v=1751080982"},{"product_id":"routledge-companion-to-the-history-of-advertising-book-robert-crawford-9781032272467","title":"The Routledge Companion to the History of Advertising","description":"With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising – from its early history via the development of mass advertising to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide.  While its size, reach, and influence have attracted considerable scholarly attention, the insights from its historical growth and development are less well understood yet provide invaluable insights. This authoritative reference volume provides not only a critical overview of the state of current knowledge and research in advertising history, but also a global overview of the industry’s growth and development.  This Companion is a comprehensive source of current scholarship and debate on the history of advertising for advanced students, educators, and researchers in advertising, marketing, communication, and media studies, and will provide an invaluable one-stop literature resource for academics and informed professionals alike.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51629142475025,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51629142737169,"sku":"NGR9781032272467","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474644594961,"sku":"NLS9781032272467","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53656527274257,"sku":"NIN9781032272467","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032272465.jpg?v=1751985820"},{"product_id":"routledge-companion-to-arts-marketing-book-ian-fillis-9781041156802","title":"The Routledge Companion to Arts Marketing","description":"Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.  Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and international levels.  Expanded, revised and updated, this new edition will continue to stimulate and inform the next global generation of students, scholars, policymakers and administrators in arts marketing, arts management and arts entrepreneurship across the creative industries.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52099756851473,"sku":"NGR9781041156802","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53113571574033,"sku":"NLS9781041156802","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781041156802.jpg?v=1757087110"},{"product_id":"routledge-companion-to-consumer-behavior-analysis-book-gordon-foxall-9780415729925","title":"The Routledge Companion to Consumer Behavior Analysis","description":"The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.  This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice.  This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52347032043793,"sku":"NLS9780415729925","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013879128337,"sku":"NIN9780415729925","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415729925.jpg?v=1758177065"},{"product_id":"routledge-companion-to-financial-services-marketing-book-tina-harrison-9781032340210","title":"The Routledge Companion to Financial Services Marketing","description":"Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.   This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.  Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52354857861393,"sku":"NLS9781032340210","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53368568185105,"sku":"NIN9781032340210","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032340210.jpg?v=1758184267"},{"product_id":"routledge-companion-to-strategic-marketing-book-bodo-b-schlegelmilch-9781138489080","title":"The Routledge Companion to Strategic Marketing","description":"The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.  Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A\u0026amp;M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy.   Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52470827319569,"sku":"NLS9781138489080","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53014331326737,"sku":"NIN9781138489080","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138489080.jpg?v=1759789946"},{"product_id":"routledge-companion-to-consumer-behavior-book-michael-r-solomon-9780367656171","title":"The Routledge Companion to Consumer Behavior","description":"This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52521428844817,"sku":"NLS9780367656171","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367656171.jpg?v=1760570233"},{"product_id":"routledge-handbook-of-critical-public-relations-book-david-mckie-9780415727334","title":"The Routledge Handbook of Critical Public Relations","description":"Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.  Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.  The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522152886545,"sku":"NLS9780415727334","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415727334.jpg?v=1760575340"},{"product_id":"routledge-companion-to-marketing-and-society-book-krzysztof-kubacki-9781032325217","title":"The Routledge Companion to Marketing and Society","description":"The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended).  This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking.  This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52596012581137,"sku":"NLS9781032325217","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032325217.jpg?v=1761072074"},{"product_id":"routledge-handbook-of-critical-public-relations-book-david-mckie-9781138212077","title":"The Routledge Handbook of Critical Public Relations","description":"Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.  Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.  The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52648506327313,"sku":"NLS9781138212077","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138212077.jpg?v=1762042396"},{"product_id":"routledge-companion-to-marketing-and-sustainability-book-ken-peattie-9781032535050","title":"The Routledge Companion to Marketing and Sustainability","description":"This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space.  Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability.  Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.  Chapter 14 of this book is freely available as a downloadable Open Access PDF at http:\/\/www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.  Chapter 23 of this book is freely available as a downloadable Open Access PDF at http:\/\/www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53607889109265,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53607889305873,"sku":"NGR9781032535050","price":0.0,"currency_code":"GBP","in_stock":false}]}],"url":"https:\/\/www.worldofbooks.com\/collections\/routledge-companions-in-marketing-advertising-and-communication-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}