{"title":"Routledge Masters In Entrepreneurship","description":"\u003cp\u003eDelve into the world of entrepreneurship with this insightful Routledge series. Perfect for students and seasoned professionals, discover cutting-edge thinking and practical guidance to navigate the business landscape.\u003c\/p\u003e","products":[{"product_id":"resourcing-the-start-up-business-book-oswald-jones-9780415624480","title":"Resourcing the Start-Up Business","description":"Starting a business successfully requires numerous skills and resources. The alarming rate of failures associated with new ventures suggests that potential entrepreneurs would welcome expert advice at the most vital stage in the life of any business.  The expert author team focus on those resources, skills, capabilities and learning required by any entrepreneur in the process of starting a new business. Specifically, this text aims to:     Introduce and explain those resources (including finance) that are essential to successful business creation Identify the key skills and capabilities that are required by entrepreneurs  Highlight the ways in which new resources are combined with the entrepreneur’s existing resource base to develop the business effectively Explore the way entrepreneurs learn in the process of developing their business  Drawing on the most up-to-date and most relevant research, this concise textbook provides students and academics of entrepreneurship with a practical guide to acquiring the appropriate resources in order to start a new firm.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49604889346321,"sku":"GOR008293631","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415624487.jpg?v=1751196749"},{"product_id":"entrepreneurship-book-stephen-roper-9780415695534","title":"Entrepreneurship","description":"Entrepreneurs exist in every country but the nature and level of entrepreneurial activity differs remarkably. 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This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth.  The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners.  The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. 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