{"title":"Studies In Sports Media","description":"\u003cp\u003eDelve into the world of sports media with this insightful series. Perfect for students and enthusiasts alike, explore the evolving landscape of sports journalism, broadcasting, and its cultural impact. Start browsing now!\u003c\/p\u003e","products":[{"product_id":"fighting-visibility-book-jennifer-mcclearen-9780252043734","title":"Fighting Visibility","description":"Ultimate Fighting Championship and the present and future of women's sports   Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738742890769,"sku":"NGR9780252043734","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0252043731.jpg?v=1767354673"},{"product_id":"digital-nba-book-steven-secular-9780252087349","title":"The Digital NBA","description":"The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good.  A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49749625930001,"sku":"NGR9780252087349","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0252087348.jpg?v=1778752456"},{"product_id":"front-office-fantasies-book-branden-buehler-9780252087745","title":"Front Office Fantasies","description":"The new sports frontier that turns fans into would-be execs—and transforms the suits into superstars   Front office executives have become high-profile commentators, movie and video game protagonists, and role models for a generation raised in the data-driven, financialized world of contemporary sports. Branden Buehler examines the media transformation of these once obscure management figures into esteemed experts and sporting idols.  Moving from Moneyball and Football Manager to coverage of analytics gurus like Daryl Morey, Buehler shows how a fixation on managerial moves has taken hold across the entire sports media landscape. Buehler’s chapter-by-chapter look at specific media forms illustrates different facets of the managerial craze while analyzing the related effects on what fans see, hear, and play. Throughout, Buehler explores the unsettling implications of exalting the management class and its logics, in the process arguing that sports media’s managerial lionization serves as one of the clearest reflections of major material and ideological changes taking place across culture and society.    Insightful and timely, Front Office Fantasies reveals how sports media moved the action from the field to the executive suite.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50464248103185,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50464248791313,"sku":"NGR9780252087745","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0252087747.jpg?v=1767355772"},{"product_id":"six-minutes-in-berlin-book-michael-j-socolow-9780252082214","title":"Six Minutes in Berlin","description":"The Berlin Olympics, August 14, 1936. German rowers, dominant at the Games, line up against America's top eight-oared crew. Hundreds of millions of listeners worldwide wait by their radios. Leni Riefenstahl prepares her cameramen. Grantland Rice looks past the 75,000 spectators crowding the riverbank. Above it all, the Nazi leadership, flush with the propaganda triumph the Olympics have given their New Germany, await a crowning victory they can broadcast to the world. The Berlin Games matched cutting-edge communication technology with compelling sports narrative to draw the blueprint for all future sports broadcasting. A global audience--the largest cohort of humanity ever assembled--enjoyed the spectacle via radio. This still-novel medium offered a \"liveness,\" a thrilling immediacy no other technology had ever matched. Michael J. Socolow's account moves from the era's technological innovations to the human drama of how the race changed the lives of nine young men. As he shows, the origins of global sports broadcasting can be found in this single, forgotten contest. 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