{"title":"The Organizational Complex","description":null,"products":[{"product_id":"organizational-complex-book-reinhold-martin-9780262633260","title":"The Organizational Complex","description":"\u003cb\u003eA historical and theoretical analysis of corporate architecture in the United States after the Second World War.\u003c\/b\u003e\u003cp\u003eThe Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape.\u003c\/p\u003e\u003cp\u003eIn-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings \u0026amp; Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image--of the corporation as a flexible, integrated system--is seen to correspond with a humanization of corporate life, as corporations decentralize both spatially and administratively.\u003c\/p\u003e\u003cp\u003eParallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new pattern-seeing. Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns--images of organic integration designed to regulate new and unstable human-machine assemblages.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570429993233,"sku":"GOR008257479","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49619431588113,"sku":"GOR013750532","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52650739794193,"sku":"NLS9780262633260","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53075791151377,"sku":"CIN0262633264G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262633264.jpg?v=1751005521"}],"url":"https:\/\/www.worldofbooks.com\/collections\/the-organizational-complex-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}