{"title":"Trade Fair Design Annual","description":"\u003cp\u003eExplore the captivating world of trade fair design! This annual series showcases innovative and visually stunning exhibition designs. Perfect for design enthusiasts and industry professionals seeking inspiration.\u003c\/p\u003e","products":[{"product_id":"trade-fair-design-annual-2019-20-book-sabine-marinescu-9783899863130","title":"Trade Fair Design Annual 2019\/20","description":"- The standard reference work in the trade fair design worldCurrent brand communication is increasingly moving towards real-digital narratives. The storytelling trend plays a major role in this, as well as the type of communication, in times of complete digitization. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. 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It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new impetuses and making the trade fair a place as we have never known it before. The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49736864694545,"sku":"NGR9783899863369","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52655431057681,"sku":"NLS9783899863369","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3899863364.jpg?v=1750935261"},{"product_id":"brand-experience-trade-fair-design-annual-2025-book-janina-poesch-9783899864274","title":"Brand Experience \u0026 Trade Fair Design Annual 2025","description":"How can artificial intelligence revolutionise interactions with visitors, ecological intelligence promote sustainable solutions, emotional intelligence create lasting ties between brands and people, and artistic intelligence transform places into creative spaces? How can technological intelligence push the boundaries of what is possible and how can collective and social intelligence culminate in participatory concepts?   The latest edition of the Brand Experience \u0026amp; Trade Fair Design Annual aims to answer these questions and inspire exciting new projects by showcasing outstanding projects and presenting essays contributed by true industry experts.   Text in English and German.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51608781193489,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51608781357329,"sku":"NGR9783899864274","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52655259255057,"sku":"NLS9783899864274","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3899864271.jpg?v=1753596661"},{"product_id":"brand-experience-trade-fair-design-annual-2023-24-book-janina-poesch-9783899864069","title":"Brand Experience \u0026 Trade Fair Design Annual 2023\/24","description":"When it comes to sustainable brand presentations, the question is no longer whether we can conserve resources and build green, but how! Sustainability has become a must. But to make circular brand spaces a reality, everyone – from exhibitors to designers to visitors – needs to pull in the same direction. The new issue of the Brand Experience \u0026amp; Trade Fair Design Annual features successful examples that demonstrate an intentional approach to people and the environment – and are inspiring to boot.   Text in English and German.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52486449660177,"sku":"NLS9783899864069","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783899864069.jpg?v=1759859270"},{"product_id":"trade-fair-design-annual-2021-22-book-sabine-marinescu-9783899863611","title":"Trade Fair Design Annual 2021\/22","description":"The industry has given us an outlook of the near future and shows what they have achieved in the last few months, where they had to find alternatives, what new concepts evolved and how the trade fair format has changed in recent months. Text in English and German.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52655417983249,"sku":"NLS9783899863611","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783899863611.jpg?v=1762220492"},{"product_id":"brand-experience-trade-fair-design-annual-2022-23-book-janina-poesch-9783899863857","title":"Brand Experience \u0026 Trade Fair Design Annual 2022\/23","description":"It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust to new circumstances. Text in English and German.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52655441215761,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52655441576209,"sku":"NLS9783899863857","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783899863857.jpg?v=1762220611"},{"product_id":"trade-fair-design-annual-2017-18-book-sabine-marinescu-9783899862713","title":"Trade Fair Design Annual 2017\/18","description":"Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.   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In light of this, authors of this year's trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.  Text in English and German.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52687113158929,"sku":"NLS9783899862362","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783899862362.jpg?v=1762329694"},{"product_id":"brand-experience-trade-fair-design-annual-2026-book-janina-poesch-9783899864458","title":"Brand Experience \u0026 Trade Fair Design Annual 2026","description":"The new Annual is devoted to courage in design and showcases over 50 exciting projects from the fields of brand experience and trade fair design, as well as nation branding at the Expo 2025. These projects demonstrate how concepts, materials, narratives and technologies can be innovative and sustainable despite (or perhaps because of) limited resources and challenging circumstances. The selection is complemented by three interviews with thought leaders who embrace courage in their approach to spatial AI, the circular economy and the future of large-scale global events. This edition of the Brand Experience \u0026amp; Trade Fair Design Annual encourages you to challenge your routines, rethink your scope for action and take courageous steps forward. After all, the future is created when someone has the courage to shape it.   Text in English and German.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":53193249980689,"sku":"NGR9783899864458","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53203984187665,"sku":"NLS9783899864458","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783899864458.jpg?v=1772493834"}],"url":"https:\/\/www.worldofbooks.com\/collections\/trade-fair-design-annual-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}