{"title":"Wiley And Sas Business Ser","description":null,"products":[{"product_id":"mastering-marketing-data-science-book-iain-brown-9781394258710","title":"Mastering Marketing Data Science","description":"\u003cp\u003e\u003cb\u003eUnlock the Power of Data: Transform Your Marketing Strategies with Data Science\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In \u003ci\u003eMastering Marketing Data Science: A Comprehensive Guide for Today's Marketers,\u003c\/i\u003e Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eComprehensive Coverage:\u003c\/b\u003e From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePractical Applications:\u003c\/b\u003e Engage with real-world examples, hands-on exercises in both Python \u0026amp; SAS, and actionable insights to apply in your marketing campaigns.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExpert Guidance:\u003c\/b\u003e Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFuture-Ready Skills:\u003c\/b\u003e Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAccessible Learning:\u003c\/b\u003e Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMastering Marketing Data Science\u003c\/i\u003e is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49748680933649,"sku":"NGR9781394258710","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52728601149713,"sku":"GOR014602654","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394258712.jpg?v=1769075603"},{"product_id":"big-data-data-mining-and-machine-learning-value-creation-for-business-leaders-an-book-jared-dean-9781119680253","title":"Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners (Wiley and SAS Business Series)","description":"\u003cb\u003eWith big data analytics comes big insights into profitability\u003c\/b\u003e \u003cp\u003eBig data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. \u003ci\u003eBig Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners\u003c\/i\u003e is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency.\u003c\/p\u003e \u003cp\u003eWith continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA complete overview of big data and its notable characteristics\u003c\/li\u003e \u003cli\u003eDetails on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases\u003c\/li\u003e \u003cli\u003eComprehensive coverage of data mining, text analytics, and machine learning algorithms\u003c\/li\u003e \u003cli\u003eA discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBig Data, Data Mining, and Machine Learning\u003c\/i\u003e provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51201400439057,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51201402863889,"sku":"NGR9781119680253","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119680255.jpg?v=1751367687"}],"url":"https:\/\/www.worldofbooks.com\/collections\/wiley-and-sas-business-ser-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}