{"title":"Wiley Theories In Marketing","description":null,"products":[{"product_id":"marketing-theory-book-jagdish-n-sheth-9780471635277","title":"Marketing Theory","description":"This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50202697335057,"sku":"CIN0471635278VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50356572750097,"sku":"CIN0471635278G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50577569841425,"sku":"GOR008990228","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52132151329041,"sku":"NLS9780471635277","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471635278.jpg?v=1751431136"}],"url":"https:\/\/www.worldofbooks.com\/collections\/wiley-theories-in-marketing-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}