Cart
Free Shipping in the UK
Proud to be B-Corp

Creating a Company for Customers Malcolm Mcdonald

Creating a Company for Customers By Malcolm Mcdonald

Creating a Company for Customers by Malcolm Mcdonald


£3.60
New RRP £35.00
Condition - Very Good
Only 3 left

Summary

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

Creating a Company for Customers Summary

Creating a Company for Customers: How to build and lead a market driven organisation by Malcolm Mcdonald

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

About Malcolm Mcdonald

Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.

Table of Contents

List of figures. List of tables. Foreword by Sir Michael Perry, CBE, President of The Marketing Council. Acknowledgements. I. OVERVIEW. 1. Why are you in business? The value-driven CEO. II. MANAGING VALUE-CREATING PROCESSES. 2. Getting back to basics: the market understanding process. 3. Building bridges: the relationship management process. 4. Customer solutions, not product features: the innovation process. 5. Breaking down the boundaries: the supply chain management process. 6. Competing through information: the knowledge management process. III. DELIVERING CUSTOMER VALUE. 7. Keeping customers satisfied: maximizing market potential. 8. Creating consonance: positioning and branding the organization. 9. Delivering the goods: creating stakeholder value. Index.

Additional information

GOR003012519
9780273642497
0273642499
Creating a Company for Customers: How to build and lead a market driven organisation by Malcolm Mcdonald
Used - Very Good
Hardback
Pearson Education Limited
2000-12-13
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Creating a Company for Customers