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However, Bruce (known by some as  'The Man Who Won the War') never received the acclaim that he deserved  for the morale boost that his cartoons gave to the troops at the front  and to the people back at home. The 50th Anniversary of Bairnsfather's  death on 29 September 2009 offered an opportunity to redress the  balance, and acknowledging it in combination with raising funds for  Help for Heroes (H4H) seemed to be most appropriate.The cartoons reproduced in this collection were originally drawn for The Bystander, a popular weekly magazine, in which they appeared each Tuesday throughout most of the Great War. Their effect on the public was totally unexpected, and so dramatic that Bystander sales soared.  The organisation, with unerring good judgement, decided it had a  winner in Bairnsfather, and published the first 43 of his cartoons in an anthology. It was produced in February 1916, given the name Fragments from France and sold for 1s. On the front cover was a  coloured print of The Better 'Ole which soon became, and was to  remain, the most loved of all Bairnsfather's cartoons. The authors own the original. Sales quickly reached a quarter of a million and a second anthology was published, More Fragments from France. It was described on the  title page as 'Vol II' and the price was still 1s. The cartoon on the  cover was What time do they feed the sea lions? In this volume The Bystander launched the first of a series of imaginative marketing exercises, similar to modern promotional methods.  The full extent of the proliferation of the cartoons on all manner of products, from playing cards to pottery, is described in our  Bairnsfather biography. Soon Still More Fragments from France were clamoured for, and, with an  eye to the future, more the booklet was labelled No. 3 on the cover, Vol III on the title page. The success of the Fragments magazines was such that edition followed edition in rapid succession and at least eleven editions were published. The covers retained the same cartoon but were reproduced in different  colours, both of board and ink -- green, blue, red, grey, fawn and  mauve. In America Putnam's issued Nos. I-IV as one volume and parts V  and VI separately. Various hard and leather-bound collections were offered for sale by The Bystander, and the drawings were sold separately as prints and \"Portfolios\" for framing. They were also printed in colour as give-aways for Answers magazine.Leafing through these pages, the reader will soon understand their  tremendous popularity and success which have withstood the test of time.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49545596043537,"sku":"GOR005126419","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49586414682385,"sku":"GOR010617213","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51480916754705,"sku":"CIN1848841698G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1848841698.jpg?v=1751346706"},{"product_id":"bairnsfather-omnibus-book-bruce-bairnsfather-9780953520428","title":"The Bairnsfather Omnibus","description":null,"brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49562361790737,"sku":"GOR013663538","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49580366332177,"sku":"GOR001270947","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0953520420.jpg?v=1751434926"},{"product_id":"best-of-fragments-from-france-book-bruce-bairnsfather-9780906196250","title":"Best of \"Fragments from France\"","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49576203649297,"sku":"GOR005549881","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49660966994193,"sku":"GOR005969215","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50694261375249,"sku":"GOR004333271","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0906196256.jpg?v=1750851318"},{"product_id":"2nd-bairnsfather-omnibus-book-bruce-bairnsfather-9780953520459","title":"The 2nd Bairnsfather Omnibus","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49614874870033,"sku":"GOR006739298","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0953520455.jpg?v=1751171860"},{"product_id":"best-of-fragments-from-france-book-bruce-bairnsfather-9780903852401","title":"Best of \"Fragments from France\"","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49621981561105,"sku":"GOR001110098","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49654444359953,"sku":"GOR001270205","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0903852403.jpg?v=1751331299"},{"product_id":"bullets-billets-rare-book-bruce-bairnsfather-1721030056bwf","title":"Bullets \u0026 Billets","description":"No Edition Remarks. 304 pages. No dust jacket. Red cloth with decorations. Black and white illustrations throughout with photographic frontispiece. Binding remains firm. Pages and plates have light ta","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50093862224145,"sku":"1721030056BWF","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1721030056BWF_1.jpg?v=1722951477"},{"product_id":"bullets-billets-book-bruce-bairnsfather-9781015671775","title":"Bullets \u0026 Billets","description":"\u003cp\u003eThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.\u003c\/p\u003e\u003cp\u003eThis work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.\u003c\/p\u003e\u003cp\u003eScholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50629801443601,"sku":"GOR014018059","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51255493918993,"sku":"NIN9781015671775","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1015671772.jpg?v=1750788832"},{"product_id":"bullets-billets-wwi-centenary-series-book-bruce-bairnsfather-9781473314405","title":"Bullets \u0026 Billets (WWI Centenary Series)","description":"Down South, in the Valley of the Somme, far from the spots recorded in this book, I began to write this story. In billets it was. I strolled across the old farmyard and into the wood beyond. Sitting by a gurgling little stream, I began, with the aid of a notebook and a pencil, to record the joys and sorrows of my first six months in France. I do not claim any unique quality for these experiences. Many thousands have had the same. I have merely, by request, made a record of my times out there, in the way that they appeared to me. This book is part of the World War One Centenary series; creating, collating and reprinting new and old works of poetry, fiction, autobiography and analysis. The series forms a commemorative tribute to mark the passing of one of the world's bloodiest wars, offering new perspectives on this tragic yet fascinating period of human history. Each publication also includes brand new introductory essays and a timeline to help the reader place the work in its historical context.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51028301316369,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51028304757009,"sku":"NIN9781473314405","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1473314402.jpg?v=1751020784"},{"product_id":"fragments-from-france-wwi-centenary-series-book-bruce-bairnsfather-9781473314412","title":"Fragments from France (WWI Centenary Series)","description":"Bruce Bairnsfather (1888-1959) was a British soldier, illustrator and author and creator of a€ Old Billa€(TM), the cartoon character who perhaps best illustrated the practical philosophy of the British private soldier during World War I. After training at Art School he produced advertising posters for products such as Lipton Tea, Players Tobacco and Flowers Beer. On the outbreak of the First World War he rejoined the Royal Warwickshire Regiment and within a couple of weeks had been promoted to the rank of Lieutenant. While on the Western Front, he drew pictures of trench life and in 1915 The Bystander magazine began publishing his drawings which proved extremely popular with the soldiers in the trenches. Later his drawings were published in a series of books entitled, Fragments From France. Bullets and Billets (1916) is his best-selling autobiography. Other works include From Mud to Mufti (1919), Carry on Sergeant  (1927), Laughing Through the Orient (1933), Old Bill Looks at Europe (1935) and Old Bill Stands By (1939).","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51028314030353,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51028317274385,"sku":"NIN9781473314412","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1473314410.jpg?v=1751148442"},{"product_id":"bullets-billets-book-bruce-bairnsfather-9781535268998","title":"Bullets \u0026 Billets","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51037021339921,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51037023830289,"sku":"NIN9781535268998","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1535268999.jpg?v=1750718082"},{"product_id":"from-mud-to-mufti-book-bruce-bairnsfather-9781022272576","title":"From Mud To Mufti","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51262064951569,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51262067671313,"sku":"NIN9781022272576","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1022272578.jpg?v=1750887295"},{"product_id":"bullets-and-billets-book-bruce-bairnsfather-9781419111167","title":"Bullets And Billets","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51263297290513,"sku":"NIN9781419111167","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1419111167.jpg?v=1750825562"},{"product_id":"bullets-billets-book-bruce-bairnsfather-9781015680548","title":"Bullets \u0026 Billets","description":"\u003cp\u003eThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.\u003c\/p\u003e\u003cp\u003eThis work is in the public domain in the United States of America, and possibly other nations. 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