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In his lead chapter, Dan Yankelovich urges us to move away from a \"misleading model of public opinion\" that \"dominates the expert culture of our society, including journalists, scientists, business leaders, scholars, professional experts, and political leaders.\" He and the other contributors (Will Friedman, Keith Melville, Robert Kingston, Alison Kadlec, Steven A. Rosell, and Heidi Gantwerk) describe methods used by organizations like Public Agenda, National Issues Forums, and Viewpoint Learning, Inc., to advance the public's learning curve through  various forms of civic engagement, education, dialogue and deliberation.   They provide case studies of education reform in Bridgeport, Connecticut, and math and science initiatives in the Kansas City area, and  examples of programs that have focused on issues ranging from energy and health care to US-Muslim relations.  One chapter is a dialogue between Yankelovich and Friedman.   While our political culture resonates to the public's desire for a stronger voice, it fails to ensure that this voice reflects anything more than the spin, spectacle, and excessive partisanship that dominate today's public discourse. Toward Wiser Public Judgment offers insights and strategies to counteract these troubling trends.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49509191057681,"sku":"CIN0826517390VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52960021709073,"sku":"NLS9780826517395","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0826517390.jpg?v=1776160885"},{"product_id":"magic-of-dialogue-book-daniel-yankelovich-9780684854571","title":"The Magic of Dialogue","description":"In this groundbreaking work, famed social scientist and world-famous public opinion expert Daniel Yankelovich reinvents the ancient art of dialogue. \u003cbr\u003e Successful managers have always known how to make decisions and mobilize coworkers. But as our businesses continue to expand, conversations and discussions just aren't enough to bring people and their different agendas together anymore. Dialogue, when properly practiced, will align people with a shared vision, and help them realize their full potential as individuals and as a team. Drawing on decades of research and using real life examples, \u003ci\u003eThe Magic of Dialogue\u003c\/i\u003e outlines specific strategies for maneuvering in a wide range of situations and teaches managers, leaders, business people, and other professionals how to succeed in the new global economy, where more players participate in decision-making than ever before.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49564020080913,"sku":"CIN0684854570G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50003994902801,"sku":"GOR002271659","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53134295138577,"sku":"CIN0684854570A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0684854570.jpg?v=1751360900"},{"product_id":"profit-with-honor-book-daniel-yankelovich-9780300108583","title":"Profit with Honor","description":"This wise and optimistic book examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust. By seizing the opportunity to address some of the nation's - and the world's - most serious problems, business can strengthen its reputation for integrity and service and advance to a new stage of ethical legitimacy. Daniel Yankelovich, a social scientist and an experienced member of the corporate boardroom, describes the toxic convergence of cultural and business trends that has led inexorably to corporate scandals. Yet he offers reassurance that opportunity exists for positive change. Creative business leaders can advance market capitalism to its next stage of evolution, building upon business norms that simultaneously emphasize the legitimacy of profit making and the importance of the care that companies give to employees, customers, and the larger society. The book asserts that American culture has abandoned its old tradition of enlightened self-interest, of 'doing well by doing good'. A narrow legalism has taken over ('I didn't break the law; therefore I didn't do anything wrong'). Yankelovich argues that attempts to deal with such flawed ethical norms by means of more laws and regulations cannot succeed. He offers a series of case histories to show how and why stewardship ethics can strengthen individuals, corporations, the nation and the world economy.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49656705483025,"sku":"GOR004067096","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50337868611857,"sku":"CIN0300108583VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0300108583.jpg?v=1751324500"},{"product_id":"new-rules-book-daniel-yankelovich-9780553225112","title":"New Rules","description":null,"brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50356785119505,"sku":"CIN0553225111A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50356787544337,"sku":"CIN0553225111G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0553225111.jpg?v=1750698990"},{"product_id":"coming-to-public-judgment-book-daniel-yankelovich-9780815602545","title":"Coming to Public Judgment","description":"In this work, the foremost figure in American public opinion research offers a provocative prescription for strengthening the public's hand in its silent power struggle with the experts. Yankelovich sees a need for a proper balance of power and influence between the public and elite groups.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50369636794641,"sku":"CIN0815602545G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53153085161745,"sku":"CIN0815602545VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53558264332561,"sku":"GOR009960474","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0815602545.jpg?v=1761389948"},{"product_id":"wicked-problems-workable-solutions-book-daniel-yankelovich-9781442244801","title":"Wicked Problems, Workable Solutions","description":"After five decades of studying how Americans respond to public issues, Daniel Yankelovich presents a strategy to nurture the greater public wisdom necessary for modern society to confront its most wicked problems. Having been an advisor to major corporations and influential media, business and government organizations, Yankelovich is a leading public opinion expert who has had a long career studying, questioning, and reporting on national issues, trends, and opinions. Stagnant incomes, blocked social mobility, political polarization, dysfunctional educational, criminal, and health care systems and global instability plague the welfare of not only the United States, but also the entire world. By instituting a few powerful innovations we can revolutionize today’s inattentive public into a thoughtful, action-oriented populous. Yankelovich shares the philosophical foundation of his successful career and revisits some of his breakthrough experiences, drawing insightful conclusions applicable to our current condition. Full of stories of how destinies can change when people abandon ingrained, unproductive thinking habits, Wicked Problems, Workable Solutions lays out a pragmatic design to reboot democracy and lead our society forward into a more promising future.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50925475102993,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50925476184337,"sku":"CIN1442244801G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51937559052561,"sku":"CIN1442244801VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1442244801.jpg?v=1751114970"},{"product_id":"toward-wiser-public-judgment-book-daniel-yankelovich-9780826517388","title":"Toward Wiser Public Judgment","description":"This work revisits and expands upon Yankelovich¹s seminal 1991 book, Coming to Public Judgment, which argued that people advance through several distinct stages to form politically meaningful judgments about public issues. 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