{"title":"Donald W Pfaff","description":null,"products":[{"product_id":"altruistic-brain-book-donald-w-pfaff-9780199377466","title":"The Altruistic Brain","description":"Since the beginning of recorded history, law and religion have provided \"rules\" that define good behavior. When we obey such rules, we assign to some external authority the capacity to determine how we should act. Even anarchists recognize the existence of a choice as to whether or not to obey, since no one has seriously doubted that the source of social order resides in our vast ethical systems. Debate has focused only on whose system is best, never for an instant imagining that law, religion, or some philosophical permutation of either was not the basis of prosocial action. The only divergence from this uniform understanding of human society has come from the behavioral sciences, which cite various biological bases for human goodness. Putting aside both ancient and relatively modern ethical systems, neuroscientists, psychologists, and evolutionary biologists have started a revolution more profound than any anarchist ever dreamed of. In essence, these researchers argue that the source of good human behavior - of the benevolence that we associate with the highest religious teachings - emanates from our physical make-up. Our brains, hormones, and genes literally embody our social compasses. In The Altruistic Brain, renowned neuroscientist Donald Pfaff provides the latest, most far-reaching argument in support of this revolution, explaining in exquisite detail how our neuroanatomical structure favors kindness towards others. Unlike any other study in its field, The Altruistic Brain synthesizes all the most important research into how and why - at a purely physical level - humans empathize with one another and respond altruistically. It demonstrates that human beings are \"wired\" to behave altruistically in the first instance, such that unprompted, spontaneous kindness is our default behavior; such behavior comes naturally, irrespective of religious or cultural determinants. Based on his own research and that of some of the world's most eminent scientists, Dr. Pfaff puts together well-established brain mechanisms into a theory that is at once novel but also easily demonstrable. He further explains how, using psycho-social approaches that are now well understood, we can clear away obstacles to the brain's natural, altruistic inclinations. This is the first book not only to explain why we are naturally good, but to suggest means of making us behave as well as we can. 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Pfaff, the researcher who first discovered the connections between specific brain circuits and certain behaviors, contends that the basic ethics governing our everyday lives can be traced directly to brain circuitry. He explains in this clear and concise account how specific brain signals induce us to consider our actions as if they were directed at ourselves - and subsequently lead us to treat others as we wish to be treated. Brain hormones are a part of this complicated process, and The Neuroscience of Fair Play discusses how brain hormones can catalyze behaviors with moral implications in such areas as self-sacrifice, parental love, friendship, and violent aggression. Drawing on his own research and other recent studies in brain science, Pfaff offers a thought-provoking hypothesis for why certain ethical codes and ideas have remained constant across human societies and cultures throughout the world and over the centuries. An unprecedented and provocative investigation, \"The Neuroscience of Fair Play\" offers a new perspective on the increasingly important intersection of neuroscience and ethics.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50465407074577,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50465408286993,"sku":"CIN1932594272G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51694765572369,"sku":"CIN1932594272VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51699874070801,"sku":"GOR014367380","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B007RBZJGU.jpg?v=1751347795"},{"product_id":"man-and-woman-book-donald-w-pfaff-9780195388848","title":"Man and Woman","description":"The saga of sex differences in brain and behavior begins with a tiny sperm swimming toward a huge egg, to contribute its tiny Y chromosome plus its copies of the other chromosomes. 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Neuroscience research is certain to prove a vital element in combating mental illness in its various incarnations, a strategic battleground in the future of medicine, as the prevalence of mental disorders is becoming better understood each year. Hundreds of millions of people worldwide are affected by mental, behavioral, neurological and substance use disorders. The World Health Organization estimated in 2002 that 154 million people globally suffer from depression and 25 million people from schizophrenia; 91 million people are affected by alcohol use disorders and 15 million by drug use disorders. A more recent WHO report shows that 50 million people suffer from epilepsy and 24 million from Alzheimer’s and other dementias.         Because neuroscience takes the etiology of disease—the complex interplay between biological, psychological, and sociocultural factors—as its object of inquiry, it is increasingly valuable in understanding an array of medical conditions. 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