{"title":"Evan Bailyn","description":null,"products":[{"product_id":"seo-made-easy-book-evan-bailyn-9780789751232","title":"SEO Made Easy","description":"Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!    This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn    How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!    Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!    • Build online trust, the #1 currency of search success  • Supercharge your results with all five key ingredients of Google optimization  • Reel in links with 17 up-to-the-minute, link-building strategies  • Use the Nuclear Football: today’s #1 technique for attracting targeted traffic  • Track traffic, engagement, conversions, and the effectiveness of each site element  • Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques  • Systematically convert strong SEO results into real paying customers  • Prepare for the revolution in social search that’s barreling toward you  • Use keyword tools to uncover underserved, high-profit business niches  • Leverage your content investments to forge powerful new relationships and partnerships","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552571072785,"sku":"GOR007835281","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49596099133713,"sku":"GOR007310470","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50360333533457,"sku":"CIN0789751232G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53032416968977,"sku":"CIN0789751232A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789751232.jpg?v=1751361774"},{"product_id":"outsmarting-google-book-evan-bailyn-9780789741035","title":"Outsmarting Google","description":"“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.”     —Peter Shankman     Outsmarting Google  Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO!     If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!     New high-profit SEO solutions for every marketer, entrepreneur, and site owner!  •           Uncover SEO myths and outdated techniques that no longer work  •           Leverage Google’s deep knowledge of how and why people search  •           Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time  •           Understand what’s really involved in choosing the best keywords  •           Acquire links that help, and avoid links from “bad neighborhoods”  •           “Age” your sites to build trust and escape the dreaded Google “sandbox”  •           Use Google AdWords to cost-effectively complement SEO and cover your “long tail”  •           Convert SEO results into paying customers  •           Optimize for Facebook, Twitter, and YouTube  •           Improve performance on Bing and Yahoo! without compromising your Google ranking  •           Prepare for brand-new trends in personalized and real-time search","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50360198529297,"sku":"CIN0789741032G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51744336642321,"sku":"CIN0789741032A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52815383298321,"sku":"CIN0789741032VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789741032.jpg?v=1751043905"},{"product_id":"outsmarting-social-media-book-evan-bailyn-9780789749390","title":"Outsmarting Social Media","description":"The war is on. The titanic battle between Google and Facebook has begun-and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today's Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn's pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and-above all-practical techniques. Read it, get ready for the future, and start reaping the rewards!         You'll Learn How To:         * Discover where search and social media are headed, and what it means to you    * Implement strategies that work right now-and will work even better in the future    * Begin profiting from friendships, personal relationships, and tastemakers    * Start using today's new currency of trust: likes, comments, retweets, shares, and video responses    * Use social discovery to deliver messages with stunning personal relevance    * Master the Search and Sell method for profitingfrom real-time search    * Sell through personalized recommendations delivered straight to smartphones    * Build your business with Foursquare and Facebook Places check-ins    * Learn effective, low-risk ways to use Groupon-style daily deals    * Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and    other verticals    * Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets    * Preview tomorrow's most exciting new social players, platforms, products, and services","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50360297586961,"sku":"CIN0789749394G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789749394.jpg?v=1751169468"}],"url":"https:\/\/www.worldofbooks.com\/de-ch\/collections\/autor-buecher-von-evan-bailyn.oembed","provider":"World of Books ","version":"1.0","type":"link"}