{"title":"Licht Aliza","description":null,"products":[{"product_id":"on-brand-shape-your-narrative-share-your-vision-shift-their-perception-book-aliza-licht-9781454949060","title":"On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.","description":"\u003cp\u003e\u003cb\u003eAS SEEN ON\u003ci\u003e GOOD MORNING AMERICA \u003c\/i\u003eAND IN \u003ci\u003eHARVARD BUSINESS REVIEW\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eFrom bestselling author Aliza Licht, \u003ci\u003eOn Brand\u003c\/i\u003e is part career book, part personal growth guide and will help you answer the question: What's on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition. \u003c\/b\u003e\u003cp\u003e How you show up in person, over email, and on social media communicates your personal brand. 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Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. \u003c\/p\u003e\u003cp\u003e In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. \u003c\/p\u003e\u003cp\u003e This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words that's so on brand for you. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis personal branding book has the best practices for anyone-whether you're just starting to consider your personal brand or have decided to rebrand yourself-to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. 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In a world where the lines between what is personal versus professional are blurred and we communicate nonstop in person, over email, and on social media, articulating the message you want to send and learning how to market yourself are paramount to success. Waiting for people to notice you're good at what you do is not a strategy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Aliza Licht, a former fashion executive who successfully parlayed her communications expertise into a multimedia consultancy, shares insider tips from her own lived experiences and advice from expert contributors such as renowned communications coach Dorie Clark and global auctioneer Lydia Fenet. Their advice helps you define what it is you want to be known for, then gives you a step-by-step game plan for aligning your self-reflection with public perception. And that's how you build a brand--the brand of you. \u003cp\u003e This book is for anyone looking to make a name for themselves or change how they're viewed. It's for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . . 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