{"title":"Marshall Greg","description":null,"products":[{"product_id":"sales-force-management-book-mark-w-johnston-9781138951723","title":"Sales Force Management","description":"In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.     Pedagogical features include:　          Engaging breakout questions designed to spark lively discussion        Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom         Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers         New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales        Role Plays that enable students to learn by doing         A selection of comprehensive sales management cases on the companion website   A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50024688714001,"sku":"CIN1138951722G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50093380043025,"sku":"GOR011929216","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52459732533521,"sku":"CIN1138951722VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138951722.jpg?v=1751400871"},{"product_id":"essentials-of-marketing-management-book-greg-marshall-9780078028786","title":"Essentials of Marketing Management","description":"This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.  This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.  Marshall\/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance- marketing management- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50042352369937,"sku":"CIN0078028787G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323669217553,"sku":"CIN0078028787VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0078028787.jpg?v=1751069675"}],"url":"https:\/\/www.worldofbooks.com\/de-ch\/collections\/autor-buecher-von-marshall-greg.oembed","provider":"World of Books ","version":"1.0","type":"link"}